80/20 rule with ads. Here’s how you can get REAL 8x+ returns ⬇️ 1a. Build a massive organic audience 1b. Get cheapest front end leads possible. Usually a free course or lead magnet will do 2. Retarget leads to a paid course/group AND to a 1-1 offer. That’s it. Most your sales will come from phase 2 and not phase 1. Mind boggling to see some influencers who are clueless to retargeting make millions of dollars when it would be the easiest thing ever. Say a prayer for those who leave money all over the table because of ignorance. P.S. if you’re not an influencer either become one or run 1b. Influencers who make money don’t because they have good products it’s because they have free eyeballs 👀