New articles generated by AI briefly outnumbered those written by humans online, but the two are now roughly equal, per a new report from SEO firm Graphite. Why it matters: Researchers have long feared that if AI-made content online overwhelms human-created material, large language models could choke on their own exhaust and collapse. The big picture: A 2022 report from Europol estimated that 90% of online content would be generated by AI by 2026. - According to Graphite's analysis of 65,000 URLs that were posted online between 2020 and 2025, the percentage of AI-generated articles rose sharply after ChatGPT's launch in 2023. - The percentage of AI-generated articles in this data set briefly surpassed human-written articles in November 2024, but the two have stayed roughly equal since. https://www.axios.com/2025/10/14/ai-generated-writing-humans

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Everyone says clients want results. But that’s not 100% true. What clients really buy is certainty — the belief that those results will happen for them. That’s why: - Two agencies can offer the same service — but one charges $500, the other $5k. - It’s not skill, it’s certainty. So how do you sell certainty? 🔹 Show repeatability. Don’t say “we got this result once” — show you can do it again and again. 🔹 De-risk the decision .Offer clarity calls, limited pilots, or money-back safety nets. 🔹 Tell transformation stories, not case studies. Clients relate to emotion, not data. Sell the feeling of success, not just the stats. The moment your prospects feel “this will work for me,”you’ve already won the deal — price becomes secondary. Clients don’t buy what you sell. They buy the confidence that you’ll deliver.

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