A founder told me this last week...
"Been posting for two years. Not one inbound lead." Yeah… because he’s posting into the void. No ICP in his network. What actually works: 1 . Send connection requests daily. Get them in your audience. 2 . Comment on their posts. Reply to their stuff. Get on their radar. 3 . Post stuff they actually care about. Make them think, “oh damn, I need this.” And, very important—your offer. Make it stupid easy to say yes. Example: “I’ll build you a landing page that turns more clicks into customers in 7 days for $2,500.” Super specific. Easy yes. And once they see results? Boom, full project. Reminder: If you want to write posts that actually get leads? Check the writing course in the classroom section of this community!