This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week
How can we measure the real impact of synthesizing... with numbers? How can we prove that the effects of every synthesizer are bigger than the ones had by every junk-creator? If we had a tool for measuring the "level of synthesized content" so that we could compare that with the " level of junk content" what would be the result? eg: is the amount of hr. spent on synthesised content growing faster than the amount of hr spent on non-synthesized content? (it's easy to say that the former it's not bigger than the latter) But if the answer to this last question is no, it's pretty bad because no matter how much content the synthesizers produce, there will always be a larger amount of junk-content to fight. Hopefully, those questions will get an answer with time, but I think it's urgent to solve them NOW in order to motivate everyone who is in the middle between synthesizing and junk. -Ronaldo Mancinelli
@Justin Yang I also think that good synthesized material is not for everyone, and probably will never be, on the other hand, if there's no trash content what's the name of the previous-good content?