Low Ad Rank, and High CPCs
Hi guys! How are you? I need some help here. I work for the gambling industry (all regulated), my market is UK. I've took the account from an agency, and I realised that the account wasn't properly optimisedand all the data was useless, so I decided to start campaigns from scratch. Said this, in our conversion funnel customers have 2 steps, 1st. Register and 2nd. Deposit. This is our main goal, to acquire first time depositers (FTDs). Competition in this niche is brutal and our budget is not the biggest one. I'm using Max conversion with no tCPA cap, so I can convert and gather some data and once we have at least 30 conversions (FTDs) in each campaign I can move to tCPA. But this is being incredibly expensive, even if I'm monitoring Search terms really closely, I have also scheduled my ads to show in the best times for sports for example (as we were spending our budget before 5pm). Still skyrocket CPCs and almost no FTDs. So I checked S. Imp Share metrics, and I'm losing auctions because of Ad Rank and budget. I can't increase budget yet, as I need to get some results before requesting it, but I can fix my ad Rank. I've implemented changes on my Landing pages to make them more relevant and to have my keywords on it, my ads are all good/excellent, my CTRs are all above 3%, also scheduled ads. What else am I missing? How long should it take after all these changes to increase QS and Ad Rank? Thank you to everyone who takes the time to read me. Glad to answer any questions.