(wrote this 10-20 min ago) “Oh, but I’m networking. It’s good use of my time…” But look at what you did in those networking calls. You talked about what’s gonna happen in that new TV show that you both watched. You gave the spoilers to the upcoming chapter of that fiction book you both love. You talked & felt good about how many calls you hopped on that week. You talked about everything except for the thing that matters the most, your business. No wonder you’re not getting more sales lately. “But I did talk about my business when they asked me what I did…” Yeah, right…stay in your lil bubble. Remember, business is: money in. That’s it. Not networking or hopping on calls just to pass your time. Now I’m not saying don’t network. Networking is good, but only if you use it properly. Your goal in networking should be to provide as much value as you can. Your aim should be: “How can I help that person?” Be the doctor and diagnose that ‘patient’ who’s on the other end of the call. I can’t tell you how many times I’ve seen people just having a good time on these calls. Sure, have a good time. Have a good laugh. Life shouldn’t be dull. But don’t get distracted from your goals. Have a time set for casual chill calls with the people you enjoy talking to. But then have separate calls just to present value. Put all attention on that person. Shower them with value. And then pitch your offer if you believe that you can help them. But don’t hide behind the comfort of smiles & laughter just to avoid doing the work. Don’t use networking as a means of procrastination. If you’ve made this mistake in the past, don’t worry. Go through all of your contact list… And go through the people, who you’ve already had ‘fun’ with on previous calls. And now, hop on a value call with them. Keep the fun out on this short, action-packed call. And pour all the value out, without holding anything back. And see how much real progress you make in a few days. Because remember, with each value-based call…