This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week
Describe it in ONE WORD, or a short sentence if you’d prefer, what you feel when you consume my content. Whether it’s tweets, my posts here in Synth School, or my YouTube videos… I’m curious to hear your answers. Please drop a comment before you read the other comments (so you’re not unconsciously biased).
This is absolutely huge for my personal note-taking workflow. I always felt like I was wasting time listening to podcasts. You can now highlight YouTube video transcripts directly inside Readwise's Reader app as you watch the video. (free public beta also launched today) Might just be the best tool in existence for synthesizers :) Check it out 👇 https://readwise.io/read
Looks super promising from a first try. Specially for more focused & productive reading / learning. what’s cool for me: + cuts out the noise, designed for productive reading & learning + integrates well with read later apps like pocket or Instapaper + for sure, ChatGPT joins with a click (see screenshot) and more: sync your notes, comments etc. to your favourite note-taking app, recall more of what you’ve read (spaced repetition) etc.worth checking out.
This morning, I was listening to Rolf Potts on Tim Ferriss. One of them shared the quote, "If more information were the answer, we'd all be billionaires walking around with six packs." It made me laugh, but I think it's true. Hormozi put it nicely too: "We need to be reminded more than we need to be taught." The point is: We usually know what we need to do, we just aren't doing it. And at a certain point, more information/learning is procrastination disguised as productivity. So get to work. Just wanted to share bc I could have used this message a couple months ago. What do you think?
For sure there is no one answer to it. Everyone is coming from somewhere different. My take: We need to learn what makes behavior change hard, so that we are able to change. What makes it hard? Some fundamental issues I observed from myself and others: + distractions from our environment (physical, social, information that not serves us or is to much) + beliefs about ourselves and others that are not true (making it hard to really want it and sacrifice some pain to experience more peace) + living unhealthy (body, mind & soul) which makes it hard to think, feel & act clearly.
So far I've made downloadable versions of Alex Hormozi and Naval Ravikant's brain... Who's brain would you like to download next? Leave a comment with a name. Like any comment if you also want to see that person's brain.