Of course its going to attract a certain kind of person. My guess is most people in those comments loved and finished school :)

Yes, whitelabel is super important. Everyone wants to have their own brand in case their community blows up and they can continue buliding on their own domain. We are talking about creating Internets within Internets. Those who know and understand this wouldn't want to waste time building someone elses brand. My guess is that most people who like this, are stuck in blue spiral dynamics consciousness, and need rules to follow.