Here's the 50,000-foot view of the overall process. A lot goes into achieving each milestone, but this will give you an idea of the overall journey and what I teach in the '5 FIGURES IN 90 DAYS' private coaching program. ——— Essentially, we are: 1. Attracting free subscribers to our newsletter 2. Converting those non-paying subscribers to PAYING CUSTOMERS 3. Then, after your PAYING CUSTOMERS trust you and your work, we convert them into CLIENTS via a paid online community while continuing to offer the services and products they desire ——— MILESTONE 1️⃣: KNOW WHO YOU SERVE (BE AS SPECIFIC AS POSSIBLE) - Define your target audience (T.A.) - document everything you can learn about them - Define the problems they face that hold them back from their most desired outcome - Create your unique value proposition as follows... "I help (INSERT T.A.) who experience (INSERT PROBLEM) to (INSERT ULTIMATE OUTCOME) without (INSERT SOMETHING THEY'VE TRIED THAT DIDN'T WORK). HERE'S MINE: [Tiny Tribes🪶 helps (newsletter writers and publishers) who are frustrated with (not making enough money on Substack) to (generate 5-figure monthly revenues) without (relying on paid subscribers.] MILESTONE 2️⃣: KNOW HOW YOU CAN HELP THEM (THE ULTIMATE OUTCOME YOU CAN DELIVER) - Work out your process, system, or formula (SOLUTIONS) and document each one - Choose the problem/solution set that provides the most immediate relief for your T.A. - Create an opt-in piece that you can offer them in exchange for their subscription to your Substack - Host the PDF on a Google Drive; place the link in your 'Welcome Email' that Substack sends to subs - Write posts to your subscribers about the problems they face while indicating that solutions exist - Give away the ideas, but sell the system MILESTONE 3️⃣: DEVELOP A 'DONE-FOR-YOU' SERVICE OR A DIGITAL PRODUCT (IF YOUR T.A. IS TRYING TO LOSE WEIGHT, STOP SMOKING, ETC.) THAT YOU CAN OFFER THEM - At first, you will offer this for free to 10 subscribers to get experience and testimonials (if you skip this step, you will fail...trust me) - A few months later, you can charge for it, usually less than $100 (low risk, low-cost) - You're not trying to make a lot of $$ with this, but to covert your free subscriber into CUSTOMERS - For copywriters, it might be rewriting copy from websites, Substack About pages, email sequences - For coaches, it might be two free coaching sessions to help them establish a plan for redesigning their nutritional plan, revising their dating profile, or whatever you help them achieve

I am @barrybazmorris.com Kind of cool that if you own a domain, you can change your handle to reflect it.

You’ve been given a magic wand to transform your current business idea into a thriving reality! Which business model do you choose (only one allowed)? 🪄

This is quite a big bite at the apple, as the saying goes. Would anyone be willing to join in a small group challenge to either create a new or resurrect an old YouTube Channel as a long term challenge? HERE’S WHAT I’M THINKING. 👉🏼 Each week I’d post one task required to building a YouTube channel 👉🏼 We’d have a week to accomplish it and report back in that thread 👉🏼 Every other week we’d get together on a Zoom call to ask and answer questions 👉🏼 I can pull in a few resources, but I’m a participant more than a leader 👉🏼 I know enough from previous experience with a motorcycle channel to know how to build a channel WHY THIS CHALLENGE? ➡️ I watch YouTube like other people watch Netflix ➡️ It’s easier than even to become monetized ➡️ Raw videos (non-cinematic, shot with a phone or web-cam) are very popular right now (little if any editing) ➡️ YouTube is a bigger search engine than Google 😳 I was going to do this anyway, so I thought I’d make it a weekly challenge if there are others interested. Trust me, I’m the last person who’s comfortable doing video, but with the rise of faceless channels and Loom videos without having to be on-screen, things are open to many of us who are camera shy. Leave me a 🙌🏼 if you’re in!

I like Derek because he’s a great writer. I first started reading him over on Medium. I’m also a subscriber to his Substack. As of late, he’s been enjoying a lot of subscriber success, meaning that his subscriber numbers are growing rapidly; and it’s because people like how he writes. There’s nothing wrong with that. However, my question remains: Are they buying? A subscriber is a fan until they make a purchase. Fans do not pay your mortgage. Fans are lovely, but customers and clients are why we do what we do. /stepsoffsoapbox What are your thoughts?