So been running EG ads 4 days ago and numbers looking good and things working really well! (running a low-ticket -> book-a-call upsell funnel), Ad CTRs are at 6+%, sales page opt-in to checkout at 10.08%, CVR at checkout at 37%, and got 6 sales so far. Q1: does it seem like the offer is working? But the bigger question on my mind is, how do I optimize from here? Ad setup is like @Zac Hansen described: campaign budget, one ad set targeting a broad audience (well, in my case, it's a divorce offer specifically for men in Australia, so that's my "broad" targeting). Ads themselves have 10 creatives (mix of photos/videos), and 5 maxed out variations of headlines, primary copy, and description. How do I know which combination of creatives/copy/headline/description is working well out of that single ad - so I know which ones to double down on? Or is that not the point? If so, how should I optimize to maximize my budget and get more conversions? Any help appreciated! (pretty new to managing Meta ads myself).