Local DFW folks... We're launching a Marketing Mastermind Group! Test kickoff is this FRIDAY at 3:30 PM in person in our studio. To get in the group, you need to book a free 30-minute whiteboard session with me first. Watch the video here for the next steps: https://genierocket.com/whiteboard (Masterminds are for serious business owners looking to get to the next level)
I originally recorded this question for Brad, however, after reflecting on it for a moment I thought this might be a good discussion piece for the group. Definity want to hear Brad and the rest if the Genie Rocket team's thoughts, but I'm betting there are some BAM community members that have some good insight on this as well. Please take 3 minutes to watch the video and share your thoughts. Thank you in advance! https://www.loom.com/share/7802251d0265454380deb3298a3fc7cb
In a world where we're bombarded with advertisements and marketing messages at every turn, it can be refreshing to see a brand take a different approach. That's where anti-marketing comes in. Anti-marketing is a marketing strategy that involves intentionally going against the grain of traditional marketing tactics in order to set your brand apart and connect with customers on a deeper level. One of the key principles of anti-marketing is authenticity. This can involve sharing behind-the-scenes glimpses of your business or even being honest about the limitations of your product or service. Another principle is focusing on the customer's experience. Anti-marketing strategies focus on creating a memorable and enjoyable experience for the customer. An example of an anti-marketing strategy is the "anti-ad" campaign launched by Patagonia. Rather than promoting their products with flashy ads, Patagonia focused on telling the story of their commitment to environmental sustainability and social responsibility. By highlighting their values and mission, Patagonia was able to connect with customers on a deeper level and build a loyal following. By focusing on authenticity, customer experience, and a unique approach to marketing, anti-marketing can help your business stand out in a crowded marketplace and build a loyal following.
Such a timely post! It's been on my mind and I just recorded a video yesterday that I plan to use for my digital ads that say "there's no shortage of great workouts here in and around Keller. If your just looking for a amazing workout for cheap, we are probably not for you. If you have a great workout that is working, by all means keep doing that!" I think there's value in being different, but also for me there's an aspect of targeting my ideal client with this messaging as well.
In February’s monthly workshop, we went through the 10 email sequences EVERY business needs to help improve their nurturing and sales game. Make sure you are on the list for the next event! www.BAMRSVP.com Resources from the workshop: - www.onlinemarketingsimplified.com - www.diymarketing.academy
Expanding on our previous BAM workshop topic, an effective strategy to generate new leads is to create a unique and valuable lead magnet. But what exactly is a lead magnet and how can you make it stand out? A lead magnet is a piece of content or offer that entices potential customers to provide their contact information in exchange. The idea behind it is to offer something of value to the customer in exchange for their contact information, which can then be used to nurture and convert them into paying customers. Here are a few tips for creating an effective and unique lead magnet: 1. Identify your target audience and tailor your lead magnet to their specific pain points or interests. 2. Make sure the lead magnet is valuable and provides a solution to a problem or addresses a specific need. 3. Experiment with different formats such as e-books, webinars, assessments, and quizzes to see what resonates best with your audience. 4. Be creative and think outside of the box. Offer something that sets you apart from your competition. 5. Don't forget to promote your lead magnet and make it easily accessible to your target audience. Creating a unique and effective lead magnet can help set your small business apart and drive more leads. So don't be afraid to think outside the box and get creative. Your business will thank you! #leadmagnet #smallbusinessmarketing
I really enjoyed the discussion last week. I’d really like to try a few different types of lead magnets as opposed to the industry standard free class or free week. I’m leaning toward an educational lead magnet.
I learned these from Billy Gene (credit where credit is due) and now sharing with you! The most important part here is that you are authentic with the content inside the email and make sure it is relevant to the subject line. The goal is NOT to TRICK people, is to make them CURIOUS. These are proven subject lines that do work, BUT you’ll lose your trust with your audience quickly if you don’t deliver in the promise of your subject line. Think of these as good starting points or frameworks to use for email marketing. Feel free to customize these, start using them , and see your open rates increase! 🔥MAKE IT PERSONAL 1. "First Name", can I give you money? 2. We got that "First Name"! 3. here "First Name"! 4. A weird invitation for "First Name" 5. let's do it "First Name" 6. Letter for "First Name" 7. This is specifically for "First Name" 8. "First Name". read this while you do 🔥MAKE IT URGENT 1. I know it's Friday but... you need to read this real quick (time-sensitive) 2. Re: Next Friday 3. 3 more left (which is better for you "First Name"?) 4. Let's hop on a call today "First Name"! 🔥MAKE THEM CURIOUS 1. If I lose it all tomorrow... 2. I'll take the blame.. 3. Billy won't tell you, so I will... 23. Is this what you wanted? 4. I even texted vou.. 5. [OOPS!] We made a mistake. 6. Wrong title 7. Believe it or not... this is what you need to do... 8. Did you post this? 9. REALLY proud! 10. Will you marry me? 11. Did you hear what happened yesterday?! 12. I'll skip the BS 13. Turn the page... 14. is this unfair? (be honest) 15. . How long will it take 16. Can you take a look at this 17. My Exact Email That Got 1200-registrants in 48 hours!
I like this. Some of these I immediately see how I could use them, others I can’t wrap my head around what the content of the email would be. Like “Will you Marry me?” What about the “Did you post this?, is the a good subject line to share what other customers are saying?
When business owners ask me what targeting I recommend for their Facebook ads, a majority of the time, I'm going to say one word... broad. Age, gender, location. And I usually get met with a look of confusion and even sometimes disagreement. "Why??? Can't I use interest-based targeting???" Yes. You can do whatever you want. You're an adult and I don't control your life. But here are a few reasons why I love the long game of Broad Targeting, and honestly, this just scratches the surface. I could go on and on about why broad targeting is the way to go. 1. Larger audience pool. A larger audience will give you slower ad fatigue, which is especially great if you're advertising in a local radius. Larger audiences will always outperform a smaller audience. 2. Interest-based targeting isn't as accurate as it seems. Internet privacy crackdowns, some people not sharing information - these are just some of the reasons that dull the accuracy. 3. Broad-targeted audiences get better over time. This makes them easy to scale. The algorithm LOVES longevity (and not just because you're spending more money). The longer your broad-targeted ads run, the more accurate your audience will be. Facebook wants your ads to do well so that you'll keep spending money there. So when the algorithm (which is way smarter than any human) is able to work without limitation, it's going to push your ad to the people it thinks will help it perform better. 4. Broad targeting lets you focus more on delivering the right offer with the right video or graphic instead of getting in the weeds with who likes what. Your content is what will help attract the audience. We've seen some pretty cool results with broad targeting. Put your questions below and lets talk! I'd love to hear your experience with Facebook ads. Maybe we can teach each other something.
I've found that filling my mind with positive helpful audio consistently, activates my mind to be a better person and do the right kind of work. I just launched the 100th episode of my podcast, Online Marketing Simplified, and if you haven't listened and subscribed, you just might find a big idea you can implement into your business or life! Choose your favorite platform to listen to and subscribe! Apple Podcasts: https://podcasts.apple.com/us/podcast/business-with-brad/id1482560951?uo=4 Spotify: https://open.spotify.com/show/6g3K0jt6zXv9fqVGkCpNQI Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9lYjUyOGRjL3BvZGNhc3QvcnNz
It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. One such benefit is Micro Targeting. While micro-targeting is a service that is provided on most social media platforms, the factor that sets Facebook apart from the rest is the IMMENSE well of data from which the company pools its information from. This allows your ads to target SPECIFIC audiences based on your individual business needs. Facebook’s ads provide extremely targeted options. Businesses can define their audiences based on specific categories and then set up campaigns for these “core audiences.” Another one of the best benefits of Facebook advertising is that you can also target people who have previously interacted with your brand. This capacity of input is one of the advantages of Facebook ads that classic searches don’t offer. Because of the nature of search engines, ad networks like Google and Bing aren’t able to provide as much detailed information for specific targeting. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites!
I've heard of IOS changes that have diminished Facebook ads. I don't know enough to speak intelligently about it, but can you still target effectively? I've been really digging in to get clear on who my "ideal customer" is and hope that I can leverage that in my social media campaigns.
Hey Business Builder! 👋 🔥 In this group, you'll get digital marketing content that is not posted anywhere else. You've been invited here because you care about generating more business for your business, and this is the local community that will help you get there! 👉 How to use this: CLASSROOM: You'll see free training courses, and the more you contribute with comments, the more you'll unlock! CALENDAR: You'll see our upcoming events Once you join, please LIKE this post and comment on what you enjoyed the most about the session you attended! 😀