What worked in 2024 is not cutting it in 2025. Coaches who were flying last year are suddenly struggling to land clients. Here is a few reasons why: 1. Market saturation. Hundreds of new coaches are entering the space every week. 2. Decline in trust. People are bombarded with cold DMs and constant offers. 3. Decline in reach. It is harder than ever to get visibility on Instagram. Meta wants you to pay for it. 4. So what is the new way to play the game?How do you stop chasing outdated trends that no longer work? I am running a FREE live 30min workshop tomorrow at 11am where I will show you exactly what is working in 2025. Register here Coaches attending live with get my bonus 10k roadmap custom GPT to map out their next steps.Much love, P.s. If you really want to come but cannot make it LIVE due to holidays, kids, work etc Comment with the words 'damn it' and the first five people will get the replay.

I want you to remember this too 👀👇❤️ https://www.instagram.com/reel/DK_0I-qizez/?igsh=Z2NvZTE4azE1bjMy

Happy Father’s Day to all

I used to do the sales call thing. Book a Zoom. Follow the script. Try to close the deal. It’s what a lot of mentors recommend. But every time I got off one of those calls, I felt drained. Even when someone said yes, it didn’t feel like a win. Most of the time, they weren’t actually ready. They’d ghost, skip workouts, or push back on the plan. The whole process felt forced. So I changed how I did things. Now, I use a simple offer doc that does the explaining for me. It outlines what the program is, who it’s for, what to expect, and the options available. By the time someone gets on a call with me, they’ve already seen everything they need to know.... and they’re coming in with clarity and intent. All that’s left is a quick chat to see if we’re the right fit. Since making this shift, I’ve closed way more aligned clients, saved hours of time, and actually enjoy the process again. It builds trust, filters the right people in, and makes the whole process smoother for everyone. If you want to check out the offer doc I use, just reply comment “offer” and I’ll send it over.

Big Changes Are Coming for UK Fitness Coaches Using Instagram Ads! New UK laws were recently rolled out that make it easier for people to opt out of ad tracking. Why.... well, Meta broke the rules! After a long investigation, Meta was fined millions and forced to change how they handle personal data. This means that we will lose access to crucial data about users interests, behaviours, and actions. Instagram’s algorithm will have less information to match your ads to the people most likely to buy from you. Targeting gets fuzzier, ads get less effective, and you have to spend more to get the same results. But... Right now, ads are still working. People haven’t opted out yet. The window is wide open and smart coaches are doubling down while they can. But... We’ll likely feel it harder in 2026, fewer ideal clients reached, higher ad costs, and weaker campaign results. So here’s exactly what I’ll be doing to stay ahead of the changes... - Scaling ads now to build momentum before tracking weakens - Increase spend while returns are still strong - Testing audiences and creatives aggressively while data is still rich - Explore US targeting to diversify and expand reach (US not facing same data crackdown) - Building my data assets (community and email list) If you are struggling organically and have been thinking about trying ads. Now is the time.... as it will get harder soon! You have a short window where you can 'cash in' plus build up a rich database of leads for the future. Act now... or you may suffer later! Want some advice on ad strategy? I've got you.... Comment 'playbook' and I'll send you my free 2025 Ads & AI Playbook.