Keith here from Southampton, in the U.K. Recently turned 50, wife a lovely wife and 2 amazing kids (adults actually, 26 and 24 ๐ณ) Anyway, hereโs my quick storyโฆ Iโve been involved with marketing, Business development and coaching for over 30 years but more recently, primarily the last 10 years or so, my focus has been in the home improvement nice (Trades such as builders, carpenters, plumbers, landscapers etc) I stumbled into this niche as a result of my own experiences of having my own home improvements, and seeing first hand how flawed their marketing and business acumen really is, and nobody is really addressing it Those who are, are too โhigh levelโ, no pun intended, meaning their offerings are just too involved and overwhelming for most business owners in this space A lot of them are one man band, self-employed Tradesmen who just need simple solutions, even if those solutions are delivering advanced technology behind the scenes I came across Highlevel about 2 years ago and although I am reasonably technical, I feel Iโve literally only scratched the surface with it and to date, have only been really using it for my own use However, Iโm now ready to go at this 100% to develop a tailored solution for my target market Why? Because they desperately need it and ideally, a solution that does most of the work for them because after working with hundreds of different business owners, they are, by their own admission, โseriously tech illiterateโ and lack a lot of discipline when it comes to marketing and business I know exactly what they need, I just need some help and guidance to package it all into a great offering that gives them exactly what they want and need Also, given my background and my goals for this (I want to build a lifestyle business thatโs not dependent on me), I want to focus nearly all my time and effort into sales and marketing and find a suitable solution that takes care of client delivery and fulfilment My goal? To get to ยฃ20k a month recurring income, as Iโve clearly identified thatโs what it will take for me to live my ideal life. Unlike some, I donโt need millions to feel like Iโve achieved what I need. I just now need to create a crystal clear plan on how Iโm going to get there