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BAM! - Be a Marketer

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DIY Marketing Academy

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3 contributions to BAM! - Be a Marketer
Local DFW folks... We're launching a Marketing Mastermind Group! Test kickoff is this FRIDAY at 3:30 PM in person in our studio. To get in the group, you need to book a free 30-minute whiteboard session with me first. Watch the video here for the next steps: (Masterminds are for serious business owners looking to get to the next level)
New comment Mar '23
1 like • Mar '23
@Brad Parnell Would love to! just can't make the next two Fridays.
BAM! Live Workshop Recording 2.3.23
In February’s monthly workshop, we went through the 10 email sequences EVERY business needs to help improve their nurturing and sales game. Make sure you are on the list for the next event! Resources from the workshop: - -
New comment Feb '23
2 likes • Feb '23
Had to miss going to this one sadly. Really enjoyed watching it back. The outline of the 10 mails was super helpful. Even better was the video of @Marshall Lehr cracking open a LaCroix at the end 😎
✨Social Media 101 with Madison✨ - 004
😱HASHTAGS MEAN NOTHING😱 Okay Okay let's take a deep breath and let me break this down for you. When hashtags first became a social media tool in 2007, the goal was to make it easy to group messaging together. It was an incredible way to find people who were also interested in the same topics as you! When I first started using Instagram in 2012, I would share my photography and I gained quite a decent following because of my use of hashtags. In just a few months I had met/created an entire online community of models and photographers near me. It was a very fun and super crazy because we all had zero relation to each other and strictly met through instagram. Explaining to my mom that I wanted to go meet up with people from the internet was not the easiest feat. hahaha but moral of the story, hashtags worked! Now let's remember, that was 2012, it's now 2023 so you know things have changed. Since then billions if not trillions of hashtags have been used all over the world as a way to put "eyes" on peoples art, posts, opinions, etc. Because hashtags have been going on for so long, hashtags have become extremely oversaturated, meaning the engagement has gone down significantly. In 2012 i could tag #photography and #dallastexas and be directly pushed out to people who like photography in Dallas, but if I tried to use the same hashtags today I would get pushed into the pool of billions of other accounts trying to do the same thing and I would stay in the exact same place i'm at. For Example: #love has been used approximately 1.835 BILLION times, you're post that says #love isn't getting seen by anyone. I can promise you that. The algorithm isn't completely based around the use of hashtags anymore, now it looks at video length, audio/sounds, filters, hashtags, your current followers, the people you follow, the videos you've liked recently, and every tiny thing in between. So instead of trying to find hashtags that are going to compliment exactly what you are sharing, plus the audio, plus the video length, plus your current audience, etc etc etc. Just POST.
New comment Feb '23
2 likes • Jan '23
Very helpful post. I've been wondering about the hashtag thing quite a bit. Makes sense too. We had an instagram post that got 35k views randomly (and mostly in india) and we figured out that it was due to the music used, not any hashtag or anything
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Marcus Heyn
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Ninja gym owner, dad, coach, taxi, international man of mystery

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Joined Dec 2, 2022
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