Hey everyone!!! We have been loving the turnout at our BAM💥 Events, and we wanted to reach out to those attending to see what topic you would get the MOST value from? We our planning our next BAM for June 2nd! Thank you for helping us better serve you! Register HERE: https://www.bamrsvp.com/
We know that creating successful Facebook Ads can be a daunting task. That's why we're excited to invite you to our upcoming BAM! Be A Marketer Workshop where we'll show you how to launch Facebook Ads that'll make you say "Wow!" The workshop will take place on April 21st, 2023, at 2 pm. You can attend in person or stream it online, so you can learn from the comfort of your couch, office, or wherever you happen to be. We know that you're busy, so we've made sure that this workshop is jam-packed with valuable insights that you can start using right away. Our Facebook Ads Specialist, Logan, will share his secrets (or at least some of them 😉) to help you create Facebook Ads that stand out from the crowd and get the results you want. But don't worry, this workshop won't be a snoozefest! You'll have the opportunity to network with other awesome business owners who are just as passionate about marketing as you are. And the best part? This workshop is perfect for both beginners and seasoned Facebook Ads pros. Whether you're just starting out or you're looking to up your game, we've got you covered. So, what are you waiting for? Register below for the event and get ready to take your Facebook Ads to the next level. https://bamrsvp.com
Guys, we're back in action for BAM! Be a Marketer Live! Come hang with us and learn some amazing marketing tips! 👉 If you are curious about how to use AI to grow your sales and marketing, come join us on Friday at 2PM CST! We have limited spots if you're joining us in the studio so make sure to RSVP below. 👉 RSVP HERE: https://bamrsvp.com/ (awesome photo by @Tina Caron!)
HEY YOU!!!!!! Have you been on the fence about a Rocket Fuel Retreat?? Are you free next Monday, March 27th?? Listen up! For TODAY ONLY, book your spot for a massive discount from our normal pricing. This intense one-day experience will equip you with the tools, strategies, and mindset you need to achieve your goals. But act fast, this deal is ONLY for March 27th and is available to only ONE business owner! Don't miss out on this opportunity to invest in yourself and your business. reply back if you're interested and I'll message you all the details!
📸Picture this: You're a business owner trying to sell your product or service. You've done your research, you've paid for amazing ads, your ad is getting leads in, you created a kicka** nurturing sequence that those leads are going through….. But no one has called you, no one has booked a meeting with you, and no one has reached out. Have you been there?? What's going on??? Well, to be completely honest, it's possible that you've fallen into the trap of thinking that nurturing your leads is the same as selling to them. While it is true that nurturing is an important part of the sales process, it's not a replacement for it. ❗❗Let me repeat that real quick: nurturing your leads…. Does NOT replace your sales process❗❗ Okay, now that we’re on the same page, let's break it down. - Nurturing is all about building a relationship with your potential customers. It's about educating them, providing them with helpful resources, and staying top-of-mind until they're ready to make a buying decision. - Sales, on the other hand, is about closing the deal. It's about identifying your customer's needs, demonstrating how your product or service can meet those needs, and persuading them to take action. ❓So why do people sometimes confuse the two❓ Well, for one thing, nurturing can feel more comfortable than selling. It's a softer approach that doesn't involve as much pressure or rejection. Plus, when you're nurturing, you're not necessarily asking for anything in return. But here's the thing: if you're only nurturing your leads and never actually selling to them, you're not doing your job as a salesperson. Your goal isn't just to have a lot of warm and fuzzy conversations with potential customers - it's to close deals and generate revenue for your company❗ So, how do you strike the right balance between nurturing and selling❓ Here are a few tips: 1️⃣ Be strategic about your nurturing efforts by consistently providing value to your potential customers through a variety of touch points. Remember, it takes an average of 21 touch points for someone to make a purchase decision, so don't be afraid to get creative with how you engage with your audience. From ads and social media posts, to emails, texts, and even physical presence at events, there are many ways to stay top-of-mind. But it's important to be practical about your efforts and ensure that each touch point is providing value to your audience.
Local DFW folks... We're launching a Marketing Mastermind Group! Test kickoff is this FRIDAY at 3:30 PM in person in our studio. To get in the group, you need to book a free 30-minute whiteboard session with me first. Watch the video here for the next steps: https://genierocket.com/whiteboard (Masterminds are for serious business owners looking to get to the next level)
In February’s monthly workshop, we went through the 10 email sequences EVERY business needs to help improve their nurturing and sales game. Make sure you are on the list for the next event! www.BAMRSVP.com Resources from the workshop: - www.onlinemarketingsimplified.com - www.diymarketing.academy
Hi everyone!!! I wanted to share an easy way to schedule and plan out your Weekly Community Outreach!! Below is a template link so you can all get more organized on how and when you're sharing awesome info to your tribe!!!! Hope this is Helpful! https://www.canva.com/design/DAFaFtNodCI/ws29vJPrd5GD5bHmCxHPdA/view?utm_content=DAFaFtNodCI&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview
Let's talk about maximizing Your Social Media Presence!! This is going to be a quick bullet pointed list with some high value content. I wanted to get right to the point and leave room for discussion below! 1. Know Your Audience: Make sure you understand your target audience and what kind of content they engage with. This will help you create content that resonates with them and keeps them coming back for more. 2. Consistency is Key: Regularly posting quality content will help you build a following and keep your current audience engaged. Plan ahead and schedule your posts so that you can maintain a consistent presence on your social media platforms. 3. Engage with Your Followers: Responding to comments, answering questions and reaching out to your followers will help you build relationships and establish a personal connection with your audience. 4. Experiment with Different Formats: Keep your content fresh by experimenting with different formats like videos, reels, stories, and live streams. 5. Stay On Trend: Stay up-to-date with the latest trends and incorporate them into your content to keep your audience engaged and interested. (Just make note of the content you watch on a daily basis!) By following these tips, you can take your social media presence to the next level and reach a wider audience. Remember, success on social media takes time, effort and consistency. So keep at it and enjoy the journey! What are you having the most trouble with on social media? I'd love to discuss anything you need help with!
😱HASHTAGS MEAN NOTHING😱 Okay Okay let's take a deep breath and let me break this down for you. When hashtags first became a social media tool in 2007, the goal was to make it easy to group messaging together. It was an incredible way to find people who were also interested in the same topics as you! When I first started using Instagram in 2012, I would share my photography and I gained quite a decent following because of my use of hashtags. In just a few months I had met/created an entire online community of models and photographers near me. It was a very fun and super crazy because we all had zero relation to each other and strictly met through instagram. Explaining to my mom that I wanted to go meet up with people from the internet was not the easiest feat. hahaha but moral of the story, hashtags worked! Now let's remember, that was 2012, it's now 2023 so you know things have changed. Since then billions if not trillions of hashtags have been used all over the world as a way to put "eyes" on peoples art, posts, opinions, etc. Because hashtags have been going on for so long, hashtags have become extremely oversaturated, meaning the engagement has gone down significantly. In 2012 i could tag #photography and #dallastexas and be directly pushed out to people who like photography in Dallas, but if I tried to use the same hashtags today I would get pushed into the pool of billions of other accounts trying to do the same thing and I would stay in the exact same place i'm at. For Example: #love has been used approximately 1.835 BILLION times, you're post that says #love isn't getting seen by anyone. I can promise you that. The algorithm isn't completely based around the use of hashtags anymore, now it looks at video length, audio/sounds, filters, hashtags, your current followers, the people you follow, the videos you've liked recently, and every tiny thing in between. So instead of trying to find hashtags that are going to compliment exactly what you are sharing, plus the audio, plus the video length, plus your current audience, etc etc etc. Just POST.
@Josue Hernandez When we're talking about SEO inside of Instagram, hashtags will not always be the best thing for that. There is a chance that something very specific like #buenosairesbarbershop could help people search for you, but it's more likely that other Buenos Aires Barber Shop's are hashtaging the exact same thing, or even customers could be using that, and your post can end up lost or pushed down depending on the day you post. When you type in buenosairesbarbershop on instagram right now you get a large amount of photos listed and no one is going to be able tell your images over your competitors. If you're wanting to have better searchabity, you have a better chance of showing up higher in ranking if you just add what your business is to your Profile Name. So instead of being "Josue Hernandez" on your profile you could write "Buenos Aires Barber Shop" and when people search that specific name, you will pop up much higher than a single photo you posted a week ago with a hashtag. Right now, when you search buenosairesbarbershop on instagram and click accounts, only 2 places pop up so it's much easier to rank higher if the business you have and do is associated with your profile name. I hope this helps! If there is anything else I can clarify or dive deeper on i'd love to discuss! Also we always like to say Marketing is an experiment and that is especially true with social media, it's always changing!
@Marcus Heyn 100% Audio carries a video tremendously!!! Once you add hashtags and audio it's almost like instagram is trying to find a specific audience that likes that audio, and all of the hashtags, and the length of the video, and the content, etc etc which stipends your reach tremendously!
If you've ever heard a motivational speaker say this phrase "no one is coming to save you"... that does not mean that you're all alone on an island by yourself, and be only self-reliant. That's a common thought when we hear this phrase, but is commonly misinterpreted. The truth is most people don't ever see or know when you're struggling. So what do we do when we have this feeling of isolation and struggle? You raise a flag, you admit you need help, you seek coaching or you seek counsel. The key here is, DON'T BE AFRAID TO ASK FOR HELP. The truth is, most people don't know your actual thoughts, dreams, goals, and desires. As entrepreneurs, we tend to shoulder the burden all by ourselves and go through the struggle alone. Can you relate? I've certainly had my fair share of lonely burden carrying and still struggle with raising my hand for help. Guilty. If you've reached the top, and you're lonely at the top.. then you did it wrong. You don't have to do it alone. This is one of the core reasons we created a community surrounding the sales and marketing tool of Genie Rocket with www.DIYMarketing.Academy so we could inspire, encourage and support. Instead of us selling world-class software and letting people figure it out on their own, we committed to showing up every week for coaching and community to help people get real results and real help. (and if you haven't signed up you should, you'll thank me later) Life is too short and connections are too valuable to try to muscle through it all by yourself, just to end up alone and fatigued. As a believer, I know God didn't intend us to be on a solo race to finish as broken and lonely people. I want to encourage you today to do the hard work for yourself, by asking for help in an area of your life that you are shouldering all by yourself. Will it be hard? Yes. Will it be uncomfortable? Yes. Will your brain fight against you every step of the way? Yes. That means it's the right thing to do. Do it.
Hey BAM people!!!! Let’s talk about TikTok. I know, I know you’ve heard so many mixed things about TikTok… Should you be on it? Is it worth your time? You’re not a kid and you don’t want to lip sync to songs…. Etc etc First things first… being on TikTok does NOT mean you have to lip sync to songs!!!! You do not have to learn dances!!! And you sure don’t have to force yourself to fit an arbitrary mold that people tell you is the only way to be successful on TikTok! Second… you don’t HAVE to be on tiktok, you’re allowed to decide that it isn’t your vibe, but don’t write it off because you’re not a 12 year old girl lol! TikTok can be for everyone, it just depends HOW you use it. Here are a few tips to get you started: 1️⃣ Find your niche - are you wanting to share clips from your latest podcast, or share the best ways to be safe at the gym? Maybe the most important things to look for when renting a home or how to stay motivated when you’re making a big business change! Find what you're passionate about and stick to it! 2️⃣ Find YOUR style! - I always say the most important thing when recording a video is to say your topic in the first 3 seconds. 🚀DO NOT SAY: “hey guys whats up im madison i have cool pink hair listen to me bc im so cool and you should listen to me because i’m gonna show you how to post a tiktok the right way blah blah blah” BORING 🚀DO SAY: “Want to learn the 3 best tips to posting your next video? What’s up i'm Madison, I know what i'm talking about, here is the 3 tips 1.___ 2.___ & 3.___ 🚀It’s engaging, it’s quick, it’s to the point, people know exactly what they’re getting from your video, and they learn who you are and what you do, but you position it in a way that the audience doesn’t have to guess what’s next or feel they are wasting their time watching you. It’s so easy to scroll past a video, so make the first 3 seconds COUNT! 3️⃣ Use popular music - No one is saying you have to go out of your comfort zone and use songs that don’t fit your brand value, heck find an instrumental song! Look for songs with quite a few videos, this will help your video get pushed out to more people.
~Let’s get down to the basics - Instagram Edition~ Social Media is ever changing, and so is the terminology! I want to share some basic verbiage with you so the next time someone asks you about your latest IG Reel that you added to your Story… you know exactly what they’re talking about! To start we have to classify which social media platform you’re working with. My personal favorite is Instagram, so we’re going to start there because I can do what I want, it’s my article 😂. (But next week we’ll pick back up with Facebook, and maybe TikTok the following week!) Instagram has many features. I could talk about it endlessly, but for the sake of time, we’re going to focus on the difference between a Profile, a Feed, Photo Posts, Reel Posts, and Stories. 🌟Profile vs. Feed (Photos Attached) Both of these live together, but the difference between a profile and a feed is that your profile includes everything: your profile photo, your description, your photos, videos, your “feed”, etc. literally everything. Your “feed” is a word that describes just the posts all together so the image above showcases a feed with a mixture of graphics, photos, and videos with the first half focusing on a space theme and the second half focusing on an in person experience. I know it’s super pretentious that there is different terminology for those classifications, but I didn’t make the rules, I’m just helping make sure you know them lol! 🌟Photo Post (Photo Attached) Basically, if you add a photo to your account, you’re posting a photo to instagram. Very Simple, you can add a caption, tag people, etc. 🌟Reel Post (Photo Attached) This is Instagram’s option for video posting. They give you options to add songs, add graphics, use multiple videos, etc. It’s very user friendly and everything is directly on the app for you to use. (If you’re ever stuck, just ask me for help, I got you.) There is a huge benefit to using Reels that I do want to mention, Reels get pushed to everyone. It’s not guaranteed, so don’t come yell at me if you don’t go viral tomorrow, but it will help. Basically Instagram wants people to use their features, so if you post to reels, and you have a catchy song, or you just say some really cool stuff, the algorithm could push that out to people who don’t even know you yet! (If you want some ideas on what to post, check my last Skool Post!)
Happy New Year Everyone!!! We're going to dive in deep with some really valuable teaching from your coaches moving forward!! I'm going to interchangeably be sharing about Social Media, Design, and Branding! Below is a challenge and I would LOVE to see you all share links to your final videos! ~Three Tips to make your next video stand out!~ In the current social media climate, catching someone's attention is everything, and unfortunately photos just don't cut it anymore. People want personality, someone they can trust, and to feel that value was added to their everyday lives. So here are three tips to follow for your next video post! #1️⃣ - Know where you are posting! The orientation of a video can make or break it so make sure you know exactly where you will be posting. - Instagram = vertical - Facebook = horizontal - TikTok = vertical - Youtube = horizontal #2️⃣ - BE CONFIDENT No one has to know you hate being on camera! Just fake it, who cares! You have to want your business to succeed SO BAD that you don't care either!!!!! #3️⃣ - Make your video COUNT Consumers want value! What are you bringing to the table? Why should they stop and watch your video?? The first three seconds in a video are absolutely VITAL! Example Script: ❓ - What are you going to tell your consumers about? "These are the major Do's and Don'ts for your next event!" ❓- Qualify yourself, Who are you? "In case we haven't met, Hi I'm Madison, I'm your local Keller Event Planner and I'm here to help your next event runs super smoothly because I've been there and I got you!" ❓- Now tell the consumers exactly what you said you would talk about! "The major Do is _______" and "The major don't is ______" Tell them exactly what you're going to give them, qualify your expertise, and then give them exactly what you said you were going to give them! ❗CHALLENGE❗ Comment YOUR next video script! Use my example script template, fill in your value, and if you're stuck I am here to help!!! 🤩Let's get these videos posted THIS WEEK!🤩