We have experienced this and it is something to be aware of! We come across a creator that looks great, they have great video examples and we send them a brief to film content. When it comes to them returning content, we have high expectations then we realise they haven't filmed content themselves and that someone has filmed them in content, so the content they filmed isn't as high quality as the examples they sent in. This means we require revisions and it blows out timelines. Instagram is one to be aware of, many photos and reels of creators looking amazing are often shot by photographers/videographers and have not been edited by the creator. TikTok is a platform where you can see what content they have filmed and edited themselves (but you can't message them if you both aren't following each other). So if you find someone you love on TikTok who is creating great content themselves - search for their TikTok handle on Instagram and reach out that way (they often have the same handle across socials or send them an email if they have their email listed!) Always check creators are creating content themselves (and not having someone film and edit it with the creator featuring in it!)
Hi everyone, Got a lot of value out of the NAM course, just a question regarding the aspect ratio of FB ads: Is it best to upload in 9:16 and let Facebook crop the video where necessary, or should we upload 4:5 AND 9:16 videos and manually choose the placements to suit? Cheers!
Hey guys, do you have any example contracts you get your content creators to sign? Or anything that give licensing rights to use their content for advertising purposes? Big thanks in advance!
Hey Crystal! I recommend chatting with a legal expert for this one. There are multiple factors that come into play like usage (how long, where in the world, what platforms), type of content (photo/video/raws/edited by creator) and different payments which can all alter a contract for content.
So I just did Noah's Native Ad machine course and its the first course I have done that actually taught me things! I have tried other courses in the past and they were so basic and obvious common sense (and basically just a waste of money) but the Native Ads course went into detail for the different parts of how to make ads with steps to follow and best practices. I was able to start at module 1 and go through the modules and at the end had the knowledge to make UGC ads for my brand! 10/10 if you are wanting to actually learn relevant skills for making ads!
