One of the main reasons warm marketing is so effective is that it helps you build trust within your community. And trust isn’t just a bonus, it’s a cornerstone of success in sales. If someone doesn’t trust you, they’re not going to spend their money or time with you. It’s that simple. When you invest your time and effort into helping a local business owner succeed, you’re not just offering support, you’re establishing credibility and building a meaningful connection. By helping them market their products or services without expecting an immediate return, you’re not only gaining their respect but also earning the trust of their audience. In essence, you’re expanding your reach and strengthening your reputation—without any hard sells. Collaborating with local businesses isn’t just generous—it’s strategic. It’s the most effective way to get in front of more people at once, grow your visibility, and strengthen your reputation. When your platforms work together with theirs, everyone wins. The secret sauce? Intention and authenticity. When you approach warm marketing with these two things, you’re not just promoting yourself—you’re fostering the community trust your business needs to thrive.

Key Performance Indicators - where data gets interesting. As you get into your new year goals, be sure that your actions are trackable. If you have decided to do, for example, two social media posts a day, how are you deciding if this is effective? If you are doing one local business video a month, how do you decide if this is working? Be sure you can track your actions, which is one of the strategies that we teach in the Group Coaching Session, plus you get the guides to implement to help you save time and be effective.

Our area is not exactly used to getting snow, so when we recently got 10" the kids had no school and businesses were shut down. Furthermore, by establishing your action list and tracking your daily activities, it actually frees you up to spend more time and have fun with the family. By knowing what tasks need accomplished per day, you can knock them out early and then have fun playing Uno and then a little sled riding. Action planning is all part of the Group Coaching course coming to you next on February 20th - look in the Classroom section for details!

New Year, new goals, and warm marketing needs to be a priority for your business, but where do you start? Simple: with you. The values of your business need to be clear before you can ever find who you want to meet and collaborate with. Who are you as a company, as an entrepreneur, what do you believe in, what do you want to be and achieve? Once you know you, then we can move forward with the how. Call to action: this week be sure you establish your company values.

An easy win is to sit down with a local business owner and simply ask them what they are offering for the holidays that the audience may like. Short, to the point, gives your audience a clear call to action, and a business a chance to promote themselves.