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Created by Justin

PaidAdvertising.com

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A place for DTC Brand Owners and Marketers to elevate their businesses through paid advertising & marketing fundamentals!

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71 contributions to PaidAdvertising.com
Start Here
Welcome to PaidAdvertising.com’s Private Community! 🧙‍♂️ This is a community for up-and-coming e-commerce business owners and DTC marketers aiming to reach +7 figures with their businesses. At PaidAdvertising.com, we help thriving e-commerce brands grow through a specialized approach combining Paid Advertising & Performance Creatives, and ongoing consultation allowing you to grow your business holistically. After almost 3 years of successfully growing brands, we've realized we were doing the market a disservice... By NOT offering any advice to starting brands. Although I post tons of content on YouTube every single week, our team has been exclusively working with a select 10-15 brands already making "good money" online. PeakAd (our free mini course) is a way for us to give back to the community and to offer you a clear pathway to 7 figures with your store. Feel free to check these links out: - Work with our agency - YouTube - Twitter - Instagram In this community, you may ask any questions about anything e-commerce (DTC) or paid advertising related. To get started, comment down below with: 1. Your Name 2. What's your business/brand, what do you sell/offer, how long have you been doing it for, etc. Happy to have you here!
Complete action
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Mortada Ibrahim
Justin Lalonde
Ryan Leotti
Álvaro Martínez
Sandy Rowley
New comment 17h ago
0 likes • Oct 15
@Álvaro Martínez Glad to have you here!
0 likes • 17h
@Sandy Rowley Welcome aboard Sandy!
Retargeting
Hey Justin, In my meta account Im using your Broad+DTC method. I am confused about one thing. Brand that I worked do not have any back end system like email and sms marketing. We dealing everything on Meta. I know when using 1 campaign, Meta automaticly retarget. We got so many volume in the add to cart and we want to convert them but our retargeting ad(discount ad) can not take much spend to convert because of our winning ad. Is it logical to create another campaign for the retargeting in that situation. And if it is logical should I create new campaign or should I create new ad set inside of my one campaign. Waiting your answer. Thank you
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Justin Lalonde
New comment 17h ago
0 likes • 17h
Yes, in your case, it'd be logical to make a seperate retargeting campaign!
UGC
What’s up guys for those that run UGC for their clients with their agency, does your client pay for UGC spend or do you ?
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Justin Lalonde
Marc Marcelin
New comment 2d ago
0 likes • 2d
Personally, we do, and always have!
NEW Member
Hey Guys, I'm Simon from Switzerland and new here. I'm excited to learn more about ads, thanks to all of you.
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Justin Lalonde
New comment 2d ago
0 likes • 2d
Welcome Simon! Glad to have you here!
Was BFCM up to your expectations?
What an exciting weekend, ugh? Some brands totally killed it with sky-high sales and smashed records left and right. Others are just cruising along - sales aren't dropping, but they're not exactly skyrocketing either. Then there are those who got hit hard by the whole "Black Friday-Cyber Monday" slump. It's like they're stuck watching the big party from across the street, not really getting to join in on the fun. Here are some of our best success stories (so far) of BFCM 2023 at PaidAdvertising.com: - Our jewelry brand which we've now worked with for a 3rd BFCM in a row CRUSHED it. On Friday, they were up 11% vs last year's Black Friday and reached a daily peak of $29,300 in revenue at a 10% MER only. Beating what they had done for November-to-date in a single day. - An underwear brand of ours, who was very apprehensive of BFCM given slower growth in 2023-so-far, has so far done $39.3k in sales with $4.1k in ad spend and is now up 29% YoY (YTD). - This fashion brand of ours, which has now also been with us for over 2 years, has had a great launch day with $3.4k in ad spend and $12.1k in ad-attributed revenue. - This other fashion brand of ours, so far in BFCM 2023, is up 21% YoY with a mere 4% MER, bringing them to £279,000 for November so far. 💀 - This small jewelry brand, which literally was at $1.5k months in May 2023, now surpassed $1.7k in a single day on Black Friday itself with $503 in ad spend. Since tax season is soon coming to an end in the US, and most brands want to get ready to start the year off strong, with the right partner... Now's the best time for a "team overlap" to test out a new partner and get those tax writes offs locked in. Ready to give our team a test before the new year?Let's schedule a call: https://go.paidadvertising.com/vsl1699192935748
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What if I could look at all your ads and systems today?
Our ad team at PaidAdvertising.com usually audits anywhere from 2-5 ad accounts every week of potential new partners. That's not atypical for a thriving agency with over $25M in client revenue... And auditing so many other businesses got me thinking of mine: What was I doing that was bringing me the best returns? What was I doing that made me feel the best? What was I doing that could be considered as "fluff"? If you didn't know, this year, I almost started a second agency. An agency of agencies if you want. I'm not forever scrapping the idea, but for the time being, I am. I spent 4 months and over 150 hours of my time building this new offer. The goal? Help in-house marketing teams, or agencies, improve their marketing processes through a mix of done-for-you and done-with-you. But then, the thought hit me... "It's Q4 Justin, yes you need to focus, BUT there are many brands without agencies that might want an extra help boost to validate their strategies..." "How many agencies are also going through their first BFCM? They probably need help too, right?" "What about these agencies' brands? If my agency would be at their first BFCM, I'd want a second opinion too." Which is why I decided NOT to scrap AdEngine, and to instead change its purpose. AdEngine now is moving to a consulting program. 🌟 Led by Justin & A Proven Track Record: Our strategies have fueled over $25M in client revenue. We're your growth partners, ready to share our secrets. 📱 24/7 Group Chat Access: Night or day, get immediate access to our team. Questions, brainstorming, quick checks - we’re here for you. 📅 Weekly Insightful Calls: Join Justin and the team for sessions on ads, marketing techniques, operations, and more. We break down complex strategies for you. 🔐 Exclusive Resources: Get a leg up with our vault of SOPs, in-depth trainings, and marketing modules. Stay ahead of the curve. ⚙️ Automate & Elevate: Implement our ready-to-use internal systems. From creative workflows to tools, we streamline your operations. Plus, we're hands-on for any support!
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Sam Corey
Justin Lalonde
Marc Marcelin
New comment 8d ago
0 likes • Oct 27
@Sam Corey Any marketer, agency owner or brand! Running ads is universal, so are our methods.
0 likes • 8d
@Marc Marcelin It's lifetime access! And yes, it's designed to be beginner friendly. There's over 20 hours of course content, SOPs, modules, you get weekly calls with me, access to my number to text me anytime, a group chat with all inner circle members, and all of my systems I use internally for ads!
20% Off AdEngine For Black Friday!
For the first, and only time of the year, our private AdEngine consulting group is at 20% OFF... If you don't yet know what AdEngine is, it's a private inner circle. 🌟 Led by Justin & A Proven Track Record: Our strategies have fueled over $25M in client revenue. We're your growth partners, ready to share our secrets. 📱 24/7 Group Chat Access: Night or day, get immediate access to our team. Questions, brainstorming, quick checks - we’re here for you AND get Justin's number to text him at any time. 📅 Weekly Insightful Calls: Join Justin and the team for sessions on ads, marketing techniques, operations, and more. We break down complex strategies for you. 🔐 Exclusive Resources: Get a leg up with our vault of SOPs, in-depth trainings, and marketing modules. Stay ahead of the curve. ⚙️ Automate & Elevate: Implement our ready-to-use internal systems. From creative workflows to tools, we streamline your operations. Plus, we're hands-on for any support! 🤝 A Community of Trailblazers: Network, share, and grow in a space of ambitious entrepreneurs. Together, we thrive. 🤖 Get Access to JustinAI: A chatbot built with all of Justin's SOPs, ALL of his YouTube video transcripts, a full copy of Breakthrough Advertising, and more... And until Cyber Monday (November 27th.) only, if you join AdEngine... Your monthly subscription will be of $437, instead of $547, for as long as you stay within the inner circle! The best part is... There is no minimum monthly commitment, you're free to join us for as little as a single month! If you want to up your skills as a marketer, improve your agency's service delivery or perhaps get better ad results for your brand and business, now's the time to join our AdEngine inner circle. Click here to join and use the code BFCM2023 for 20% off. Act fast, there are 3 days left to the promotion...
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0.99x ROAS To 2.02x ROAS In 70 Days
One thing I'm very aware of when working with a new partner is their conversion rate. For the time being, although we aren't directly offering CRO services, we either provide our partners with actionable advice or pair them with our CRO agency of choice. In late August, we welcomed a new brand that came from a referral. The owner told us they had been working with a previous agency for over a year now, and for the better part of that partnership, ROAS had been tanking. They were in dire need of a "revival". I typically don't take on "last hope" brands, but since they came from a referral and didn't have extremely high expectations, I said, "why not"! Their avg. ROAS of the last 90 days was 0.99. Keep in mind, they're a subscription-based product business that has a +12 month retention average. Weight-loss supplements that come with a community and some coaching. A mix between ecom and infoproduct. They were profitable a few months in, but not on the first order. So, we got to work. Month 1 - 1.29x ROAS. (Better, but not out of the woods, yet.) Month 2 - 0.82x ROAS (Oh... We're going backwards...) Month 3 - 2.02x ROAS (WIN!) Based on the above intro, you know CRO was part of this success story... But so was a full ad account re-structure and creative rework. To learn more about the exact steps we did to turn this ad account around, watch the below video!
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22d ago 
in 
📊 Ads
Tiktok business account
How people think and know about Tiktok business account?
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Justin Lalonde
Keelin Ci
Eric Joy
New comment 10d ago
0 likes • 19d
What do you mean?
0 likes • 19d
@Keelin Ci Are you asking whether you should have a TikTok personal vs business profile for organic content? If so - Either or is fine, although you are limited as a business content on the sounds you can use.
BFCM: Can You Risk Not Getting It Right?
D-Day's coming up, and I'm guessing you've got your BFCM plans locked in. Exciting times, right? You're stressed, or anxious, or at least excited to some degree. So is your team. We all know the drill – double-checking everything, last-minute tweaks, caffeine overloads. Sound familiar? But here's a quick thought... Even the best of us can miss something small - a detail that could give your campaign an extra edge. It happens, especially when you're juggling a ton. So, I had an idea. What if I offered to take a quick look at your strategy? Just a friendly pair of eyes to see if everything's set for maximum impact. No catch, no sales pitch. I'm doing this for 5 brands this week. Absolutely free. Why? Honestly, I just enjoy digging into these things, and who knows, maybe we'll both learn something cool in the process. Interested? Just drop me a line saying "I'm in for the audit." It's first come, first served, so a little speed wouldn't hurt! No pressure, of course. Just thought I'd offer some help during this crazy, exhilarating season. Take care and good luck with the BFCM rush!
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Ricky Perez
Ryan Arab
Justin Lalonde
New comment 11d ago
0 likes • 11d
@Ricky Perez Will DM you!
Counsel to improve sales for Kanto in critical holiday period
Hi @Justin Lalonde I'm wondering, more like hoping ;), you can provide some counsel on how we can improve our chances to convert sales in this holiday period. My team and I have been following your model of testing testing and testing a ton of creative on META. What we see working we add to our main ad set. I can't help but to feel like our ads are improving, however unfortunately, it's not translating in increased traffic to our webshop or most importantly to conversions. It actually seems like the traffic to the webshop is slowing down this week, despite what we thought were even stronger creatives. We have not run discount campaigns or increased the budget significantly. The only variable we changed was adding new video creative to the set, keeping the highest performing in the main set and changing the bid strategy from optimize for ad to cart to conversion. Are you experiencing the a slowdown with any of your clients? Could it be due to the Black Friday Ad Spend hiking atm? Here are our ad results from META: https://fb.me/1GA1AfdKGUYRYoR Our bid strategy is optimized for conversion. it is broad i.e. no interests are selected. the markets included are: Scandinavian markets + Germany. All content is in English. We also made some big upgrades to the webshop since you last saw it ;) https://studiokanto.com/ Thanks again for your support and counsel! Stephanie
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Justin Lalonde
Stephanie Stokke
New comment 16d ago
0 likes • 16d
Hey Stephanie! Hope you're well and always happy to hear from you! - Yes, across the board, if you aren't yet running a BFCM offer, your results will be much lower than usual. October - Pre BFCM is traditionally a down period for all brands. - I just want to precise that for the DCT optimization model - You'd only move ads to the main ad set IF it's within KPI and spending enough. Meaning, you shouldn't move in there promising ads that have a good CTR, as an example, but not sales yet. - How many total events does your pixel have of each event? (Add To Cart, Checkout, Purchases, etc.) You'd need to warm up your pixel if it's brand new and get at least 50 of each events first, and then finally optimize for Purchases. (Saw you were optimizing for ATC.) - As a rule of thumb for ad creatives: 1.5% CTR is the industry average. If you're at or above this number, your ad's sending traffic at a good rate. - As a rule of thumb for website conversion rate: Your overall website should convert at a minimum of 2% on cold traffic. Landing Page View to Add To Cart should be around 10%, to guide your current optimization event. If the website stats are lower than this, although good-looking, you either are having a website problem or a product-market/price-market fit problem.
YouTube or Performance Max?
I have a serious question about YouTube advertising. Is YouTube advertising still optimal and potential advertising option for the future since there are more and more YouTube premium users? Also what about google's Preformance Max campaign? How is it working for you?
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Justin Lalonde
Jana Malensek
New comment 16d ago
1 like • 17d
Definitely still worth it. Have you tried Short ads? Great for TOF traffic and usually increases sales on Shopping or PMAX campaigns.
0 likes • 16d
@Jana Malensek Check out this community - Filled with YT marketers: https://www.skool.com/adspend
I unveil my full omnipresence targeting strategy!
If you're actively posting on ANY organic channel... Meaning, either Instagram, TikTok, Facebook, YouTube, or even Snapchat for that matter: You'll find value in this. Over the last 3 years of running a business, I did make many mistakes. I cut corners when I shouldn't have, I scaled too fast at times or hired too many team members, or the wrong ones and spent too much on marketing... The list goes on. But if there is ONE thing I did right - It's setting myself up for omnipresence. Somehow, I started very early to post organic content for my own business. You could say the 5 years of running a Twitch/YouTube gaming channel helped, but that's besides the point. Thanks to an old mentor of mine, I knew early enough to run, at the very minimum, low-budget ads to create omnipresence around my brand. I always get asked: "How come do I see your stuff everywhere?! I can't seem to be able to get away from you!" Now, you may ask: "Justin, why should I care?" "You run a growth firm, I have an e-commerce business, apples and bananas aren't alike." Eh, from a marketing standpoint, they resemble themselves a lot more than we think! I always say this: A marketer who can't market itself, perhaps, isn't a marketer after all. In the below video, I unveil my full "Omnipresence Paid Ads Strategy". It involves both Meta & Google. I show you: - Which audiences I created on Google; - Which ad campaigns I'm running (and why); - What ads I have on Meta, and to whom do I serve them; - And more. Watch the full video now: https://youtu.be/Nu6tirB_4HU?si=noAcAJsQSg0YOore
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Pankaj Grdhr
Justin Lalonde
New comment 17d ago
0 likes • 17d
@Pankaj Grdhr Love it, enjoy!
My Meta Agency Summit 2023 Learnings
As a Meta Agency Partner, we received access to Meta's latest "Agency Summit" of October 2023. I watched the entire pre-recorded Webinar and took notes throughout to better understand where the platform was headed and why were certain things communicated or omitted from their presentation. Coincidentally, this event came just a few days after Meta released their Q3 earnings report, which showed very promising signs for their e-commerce division which brought on most of their 23% YoY growth. Now, let's be realistic: - CPMs are up; - And CACs are up too, proportionally higher than CPMs... This means advertisers have to spend more, for the same top-line revenue, bringing aMER (Acquisition Marketing Efficiency Ratio) down... And further inflating Meta's revenue. But hey, there isn't only bad news coming, there's a heap of great learnings I've personally made from this presentation such as: - Meta's move to continue moving further away from interests audiences; - Their focus on the ad level (I quote: "Creative IS the variable."); - How to thrive in a saturated, but growing, market; - And much more. Learn more about all of my learnings by watching the below video!
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How to thrive in a saturated market
Market awareness levels are commonly used by master marketers to best weave their message into their audience's mind. More often than not, everyone in a given industry ends up playing at the same level. They speak the same language, to the same people, and all share pieces of the same pie. The ones that succeed, the outliers, bake their own pie. Allow me to share this example with you: Imagine, for a second, you're an e-commerce brand owner at the top of your game. You're thriving, and given unlimited financial resources to further grow your business. The first logical step is most likely to increase your current marketing efforts, right? Attract more clients, show them how "unique" your products are, how you can help your prospects solve specific problems, etc. But then, you take it for granted that all of your audience already knows, to some extent, of your products (Product Aware, where most advertisers advertise.), right? What happens if you've marketed to or even closed the bigger portion of the already existing market? Now what? How do you keep growing? You have to create a new market. Look at Alex Hormozi or Iman Gadzhi. Both did the same. Hormozi went from making Gym Owners' content on helping a specific niche solve specific proprietary problems and made $100M from it, but knew this wouldn't be a billion-dollar play. The only way for him to keep growing was to go broader. To reach a "less aware" audience. And he's now creating his own market. Showing people how to start businesses, how to grow them, various ways of making money, problem-solving models, how to create great offers, how to get clients, etc. In sum - He's creating businesses, knowingly "knowing" they'll some day come back to him for help. He's creating a market and making sure to feed his own funnel. When you've reached the top of your game, this is the only way to keep growing. Well, in the below video, I decided to:
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1-15 of 71
Justin Lalonde
4
28points to level up
@justin-lalonde-4877
Founder at PaidAdvertising.com
Active 17h ago
Joined Jun 11, 2023
Montreal, Canada

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