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Merchant Mastery

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2 contributions to Merchant Mastery
Auto Parts Shopify Store Owner in FL
Just wanted to take a moment and introduce myself. I'm Josh Parker, owner/operator of Parker Performance in Florida. We're a small automotive performance shop, solely focused on the Ford Mustang platform, and a few of it's brothers, sisters (Focus, Explorer, F150). We did a little over $1MM in gross revenues in 2023, yet are still struggling with profitability. We've built this from scratch on my own funding, with no partners/backing, and all while spending $0.00 on paid advertisements (PPC/SEO) to date. We do have a payroll heavy staff, as I carry two team members for social media marketing / video content creation / etc. which would certainly qualify as spending money on marketing, though! I'm really looking forward to increasing my learning, my lid, and being able to continue towards our goal of $1MM/month in gross sales!
New comment Jan 26
1 like • Jan 19
@Brandon Clark we're working on the back end of the website pretty regularly right now. Adding tags, doing metafields, putting products into collections, organizing, etc. We've been behind in getting products added, as we had some of our vendors that don't participate in API Integration and we were forced to add those products manually (yuck, lol). But that's been our main focus right now, has been getting the products in, organized, tagged/etc. correctly.
0 likes • Jan 19
@Brandon Clark 110% for sure. I feel like the efforts we have done and are doing, align with our goal of getting into some paid adverts this year. For instance, another project we're doing is that we currently have been paying a 3rd party vendor to get some of our pages indexed and such. So we've been trying to get the number of pages we have - up, the number of indexed pages we have - up, and the amount of metafields / tags / etc. added to those pages - up, so that all of these things are on the high end of ROI Opportunity for us when making that investment into the SEO / Paid Ads side of things. I've never paid for any ads up to this point (other than the once in a while boosted post here and there), all because I was super concerned that spending the money before having done "house cleaning" on the back end, I felt would waste that money and diminish my ROI on those. Does that make sense?
What are you doing on January 15th?
We're hosting a free, in-person Shopify Meetup at StarBase Las Vegas, starting at 6:00 PM PST, and we'd love for you to join us. The theme? Beyond Black Friday: Creating Your Own Demand in the Off-Seasons Feeling that post-Black Friday stress? Starting to worry about how your store is going to make it through yet another off-season? At Merchant Mastery, we understand that building a successful Shopify store isn't just about capitalizing on big market-driven events like Black Friday. While those sales spikes are fantastic, they're just simply not enough to sustain your business throughout the year. That's why at the Shopify Meetup, I’ll teach you our proven strategy that goes beyond the typical e-commerce cycle. Our approach focuses on consistent growth, no matter the season. By implementing these strategies, you can expect to see steady growth throughout the year, ensuring a healthy cash flow and profit margins. But we don't stop there. I'll also teach you how to create your own demand during the off-seasons with quarterly promotional events. These events will not only boost your revenue but also prepare you for the big moments like Black Friday, where you can maximize your profits. Sounds great, right? If I can promise you one thing, it’s that if you decide to join us on January 15th, you will walk away with actionable strategies that will completely transform your business in 2024, no matter which stage you’re currently at. So don't miss out on this one-of-a-kind opportunity to learn from the best in the business and take your Shopify store to the next level. What do you say we start off Q1 strong? To secure your spot, click the link below today! Event Details: 📅 Date: January 15th 🕕 Time: Doors open at 6:00 PM PST 🏢 Location: StarBase Las Vegas 📍 Address: 3905 W Diablo Dr. 🎟 Ticket: Get your free ticket here
New comment Feb 15
1 like • Jan 13
Are there any options for remote viewers/attendees at all? (Located in FL)
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Josh Parker
13points to level up
Husband. Father. Gearhead. Entrepreneur.

Active 84d ago
Joined Jan 11, 2024
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