Link building is the process of acquiring hyperlinks from other websites to your own. Search engines use these links to crawl the web, and they also view these links as votes of confidence. The more high-quality, relevant sites that link to you, the more likely you are to rank well in search results. Effective link building strategies include creating linkable assets, guest blogging, broken link building, digital PR, and influencer outreach. Remember, quality trumps quantity when it comes to backlinks. A few links from highly authoritative, relevant sites are worth more than many links from low-quality or irrelevant sites