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If you've ever heard a motivational speaker say this phrase "no one is coming to save you"... that does not mean that you're all alone on an island by yourself, and be only self-reliant. That's a common thought when we hear this phrase, but is commonly misinterpreted. The truth is most people don't ever see or know when you're struggling. So what do we do when we have this feeling of isolation and struggle? You raise a flag, you admit you need help, you seek coaching or you seek counsel. The key here is, DON'T BE AFRAID TO ASK FOR HELP. The truth is, most people don't know your actual thoughts, dreams, goals, and desires. As entrepreneurs, we tend to shoulder the burden all by ourselves and go through the struggle alone. Can you relate? I've certainly had my fair share of lonely burden carrying and still struggle with raising my hand for help. Guilty. If you've reached the top, and you're lonely at the top.. then you did it wrong. You don't have to do it alone. This is one of the core reasons we created a community surrounding the sales and marketing tool of Genie Rocket with www.DIYMarketing.Academy so we could inspire, encourage and support. Instead of us selling world-class software and letting people figure it out on their own, we committed to showing up every week for coaching and community to help people get real results and real help. (and if you haven't signed up you should, you'll thank me later) Life is too short and connections are too valuable to try to muscle through it all by yourself, just to end up alone and fatigued. As a believer, I know God didn't intend us to be on a solo race to finish as broken and lonely people. I want to encourage you today to do the hard work for yourself, by asking for help in an area of your life that you are shouldering all by yourself. Will it be hard? Yes. Will it be uncomfortable? Yes. Will your brain fight against you every step of the way? Yes. That means it's the right thing to do. Do it.

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Brad Parnell
Logan Mulligan
Jonathan Brake
John Kutney
Madison Fox
New comment 3d ago
  • 3 likes • 4d

    Very very good brad! I think an area I need to learn to do better in is learning to slow down. Sometimes I can be so eager to complete a task that I end up rushing and missing fine details, or even just simple ones.

  • 0 likes • 4d

    @Logan Mulligan @Madison Fox has saved my butt plenty of times lol

Sometimes, when we go to shoot a Facebook Ad Video, we start with an explosion of ideas of what needs to go in the video, all the background info about our business, our grandmother's maiden name, etc... Stop right there. A Facebook Ad shouldn't be where you give your life story. Keep it specific to the offer. Your Facebook Ad should be the curiosity hook, or the catalyst that gets your dream customer to say "tell me more". We're all about frameworks here, because they give us specific parameters to run our experiments within (because marketing is just an experiment). Here's a simple framework to follow when shooting your Facebook Ad video. Problem -> Solution -> Outcome -> Call To Action Problem - Push into the pain point that your dream customer has that can be resolved by your product or service. Don't mention your product or service yet, and don't even introduce yourself yet. Focus on pushing into the pain. Solution - This is where you talk about your product or service as it pertains to that pain point. Position your offer as a no-brainer. Making a good offer is a whole other Skool post, but your offer should be so good, that it keeps you up at night. Low barrier to entry leaves room for tons of value. Outcome - How is your dream client going to feel after your Solution solves their Problem? Sell that outcome, not all the steps it takes to get there. The "after" state is really what people are seeking. Call To Action - Simple next steps. Fill out the form, give us a call, go to our website, come in on Tuesday at 2pm. What are the next steps? Keep it easy. Bonus points if you use a Facebook lead form ad. So - how long should your video be? You're probably thinking you could power through these talking points pretty quick, and you'd be exactly right. Short and sweet. We like under 1:30, but lately, we've seen the sweet spot around 40 seconds to 1 minute. But don't focus too much on run time. Focus on the framework. Have fun and happy shooting.

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John Kutney
New comment 4d ago
  • 0 likes • 4d

    Something I've noticed, especially when its me being on camera is I always end up speeding through sentences faster to keep both the time short but then also keep all the information in the video. As a result, the videos end up feeling unnatural and rushed. I like the point of keeping it simple, i could deff learn from that!

Hey, I remember there was a company that specialized in couch material. Can someone put me in contact with them please?

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John Kutney
Logan Nelson
New comment 5d ago
  • 1 like • 5d

    I believe "Integratect" was the company you are referring to! They specialized in specifically treating the material!

Marketing nurturing is a crucial aspect of maintaining a healthy dynamic between small businesses and their customers. It involves regularly engaging with customers through personalized content, promotions, and feedback. This approach is essential for building trust and loyalty with the audience, which is vital for the success of a small business. One of the main benefits of marketing nurturing is that it improves customer satisfaction. When customers feel like they are valued and appreciated, they are more likely to return to the business and recommend it to others. This can lead to increased sales and growth for the business. Another advantage of marketing nurturing is that it helps small businesses stand out from the competition. By providing personalized content and promotions, a business can differentiate itself from others in the industry. This can help attract new customers and retain existing ones. However, marketing nurturing is not just about sending out emails or promotions. It's also about listening to customers' feedback and using it to improve the business. By gathering feedback through surveys, reviews or social media, small businesses can understand their customers’ needs and tailor their services accordingly. In conclusion, marketing nurturing is a powerful tool that small businesses can use to build strong relationships with their customers. By regularly engaging with customers through personalized content, promotions, and feedback, small businesses can improve customer satisfaction, drive sales and growth, and stand out from the competition. A strong relationship with customers is key to the success of a small business.

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As small business owners, it's important to understand the power of creative copy when it comes to generating leads. From crafting headlines that grab attention to writing product descriptions that convert, the words you use can make all the difference. At Genie Rocket, we specialize in helping small businesses like yours utilize copy to drive results. One strategy we often employ is creating a strong value proposition. This is a statement that clearly communicates the unique value your product or service offers to potential customers. Another tactic we recommend is the use of social proof. This can be testimonials from satisfied customers, or statistics that demonstrate the effectiveness of your product or service. But perhaps one of the most effective strategies is creating a sense of urgency. This can be done through limited-time offers or by highlighting a problem that your product or service solves. At Genie Rocket, we understand the unique challenges small businesses face and run into these same challenges on a day to day basis. That's why we want to share with you what we've learned so you can better market your services or products. So next time you build a new lead magnet, give some of these messaging tactics a try! #marketing #genierocket #copywriting #leadmagnets

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Expanding on our previous BAM workshop topic, an effective strategy to generate new leads is to create a unique and valuable lead magnet. But what exactly is a lead magnet and how can you make it stand out? A lead magnet is a piece of content or offer that entices potential customers to provide their contact information in exchange. The idea behind it is to offer something of value to the customer in exchange for their contact information, which can then be used to nurture and convert them into paying customers. Here are a few tips for creating an effective and unique lead magnet: 1. Identify your target audience and tailor your lead magnet to their specific pain points or interests. 2. Make sure the lead magnet is valuable and provides a solution to a problem or addresses a specific need. 3. Experiment with different formats such as e-books, webinars, assessments, and quizzes to see what resonates best with your audience. 4. Be creative and think outside of the box. Offer something that sets you apart from your competition. 5. Don't forget to promote your lead magnet and make it easily accessible to your target audience. Creating a unique and effective lead magnet can help set your small business apart and drive more leads. So don't be afraid to think outside the box and get creative. Your business will thank you! #leadmagnet #smallbusinessmarketing

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Marshall Lehr
John Kutney
New comment 18d ago
  • 0 likes • 18d

    @Marshall Lehr thats awesome! Information is often times the most valuable lead magnet you can create (and it usually comes at the lowest cost to the business 😉)

The messaging used in a lead magnet is crucial because it is the first point of contact that a potential lead has with your business. It sets the tone for the rest of the nurturing process and can determine whether or not the lead is interested in engaging with your business further. A lead magnet is a piece of valuable content that is offered in exchange for a prospect's contact information, such as an email address. It's used to attract and nurture leads by providing them with something of value that is relevant to their needs or interests. In order to be effective, the messaging used in a lead magnet needs to be clear, concise, and compelling. It should clearly communicate the value that the lead magnet offers and how it will benefit the prospect. By focusing on crafting messaging that resonates with your target audience, you can increase the chances of turning leads into customers and achieve better results from your lead magnet strategy. Don't miss out on the opportunity to learn more about lead magnet strategies for your small business. Join us at our free "BAM - Be A Marketer Workshop" this Friday at 2pm and blast off with Genie Rocket to new heights in your marketing efforts. 🚀 #copywriting #marketing #leads #nurturing #smallbusiness #GenieRocket"

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Hey Everybody! We're excited to announce the launch of the Genie Rocket DIY Marketing Academy. This live in person and streamed class is specifically designed for small business owners who want to learn the fundamentals of marketing their business effectively. Our Academy is all about producing results with both speed and creativity. We provide the tools, coaching, and community support that small business owners need to succeed. Plus, there's so much more that we offer to help you grow your business and reach your goals.Don't miss out on this amazing opportunity to learn from the experts and take your marketing skills to the next level. And don't forget, our end of the year special is almost over, so you only have a few more days to lock in your rate. Sign up now and join the community of motivated and successful small business owners. #GenieRocket #DIYMarketingAcademy #SmallBusiness #Marketing #BusinessGrowth

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New comment Dec '22

We're counting down the days until the DIY Marketing Academy launch and there are only FIVE left to join at a discounted rate! This is your chance to join a community of successful business owners and take your marketing skills to new heights. Our comprehensive curriculum, expert coaches, and all-in-one marketing tool, Genie Rocket, will support you every step of the way. Don't wait, sign up now at diymarketing.academy and save $100 before the price goes back up on January 1st. #DIYMarketingAcademy #GenieRocket #BusinessSuccess

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From all of us at Genie Rocket, we hope your holiday season is out of this world. As small business owners, you are the brave explorers taking your companies to new heights. Keep reaching for the stars and we'll be there to help you along the way. Wishing you a festive and successful holiday season! 🚀🎅🏼

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Hey everyone! I wanted to start a discussion about the pros and cons of using visual emails versus text-based ones. On the pro side, visual emails can be more visually appealing and can grab the attention of the reader more easily. They can also be more effective at conveying complex information or ideas through the use of charts, graphics, and other visual elements. However, there are also some cons to consider. Visual emails may take longer to load, especially for those with slower internet connections. They can also be more difficult to access for those with visual impairments, as screen readers may not be able to accurately interpret the visual elements. Overall, it really depends on the purpose of the email and the audience it is being sent to. For important or complex information, visual emails may be a good choice. But for more straightforward or time-sensitive messages, a text-based email may be more effective. What do you guys think? Do you have any experience with using visual emails in your communication? Let's chat in the comments!

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Did you know that copywriting can help build trust between businesses and their audiences? Copywriting is the art of using words to persuade, inform, and engage an audience. By crafting compelling and persuasive messages, businesses can establish their authority and expertise in their field, which can help build trust with customers and improve the chances of making a sale. Investing in high-quality copywriting can be a valuable investment for any business looking to build trust and credibility with its audience. Are you looking for ways to invest in your business's copywriting? Here are a few ideas: 1. Hire a professional copywriter. A professional copywriter can help create high-quality, effective, and engaging copy for your business. This can be a valuable investment, especially if you don't have the time or expertise to write effective copy yourself. 2. Invest in copywriting training. There are many resources available to help businesses improve their copywriting skills, such as online courses, workshops, and books. Investing in copywriting training can help your business create better copy and achieve better results. 3.Set aside time for copywriting. Writing effective copy takes time and effort. Make sure to set aside dedicated time in your schedule to focus on your copywriting, and treat it as a priority. 4. Get feedback on your copy. Getting feedback from others can be a valuable way to improve your copywriting. Ask colleagues, friends, or even customers to review your copy and provide feedback. This can help you identify areas for improvement and make your copy more effective. Investing in your business's copywriting can be a valuable investment. By hiring a professional, investing in training, setting aside time, and getting feedback, your business can create better copy and achieve better results. #copywriting #marketing #investment

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Brad Parnell
New comment Dec '22

We had the pleasure of interviewing Jason and Tasha of The DRIPBaR Keller! Hear their entrepreneurship journey and passion for their awesome business. Whether you are partying hard or training hard, IV Therapy can be your best friend. Listen to the interview in the link below! https://anchor.fm/bradparnell/episodes/104-Feed-Your-Cells--Fuel-Your-Life-e1s7b7d

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Brad Parnell
John Kutney
New comment Dec '22
  • 2 likes • Dec '22

    It was so awesome having Tasha & Jason here! Really great people and we loved getting to work with them!

It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting. But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness. #5 Fast Results In the world of marketing speed is paramount. Being able to not only yield results in a timely manner but also make course corrections can oftentimes make or break a campaign. Luckily, businesses looking to have the space to adjust on the fly often benefit the most from using Facebook ads. Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites! Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.

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Brad Parnell
New comment Dec '22

It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting. But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness. #4 Better Affordability Facebook ads are low cost. Plain and simple. Similar to most “pay-per-click” style ad builders, Facebook Ads are openly accessible to all businesses, along with the Facebook Ad management tool. The cost for your business is simply the associated price of the ongoing ad budget. The initial investment needed to start facebook ads is influenced by a number of different variables, but generally speaking most businesses should expect to pay a range between a few cents to a few dollars per click. That being said the overall price tag on CPC seems to be trending downward across most business types, but primarily businesses in the apparel, travel, and retail sectors. Due to this the ROI in most cases tends to be very high for Facebook ads. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites! Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.

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🌟Normally I bring you sick Social Media teachings every Wednesday, but honestly..... that can wait! We have a MUCH bigger topic to discuss!🌟 Brad, Logan, Myself and John have been cooking up the BEST deal we have ever offered for Black Friday 2022. I'm talking the LARGEST value for the CHEAPEST price we have EVER done...... How can you hear that and NOT be interested❓❓❓ Okay listen, the BEST way to optimize what we offer is to get everything I have listed below, and the ACTUAL value of each one. - One Marketing Tool To Rule Them All ($297/mo)  - Monthly Group Coaching Sessions (In-Person or Online) ($497/mo) - Engaged VIP Online Community ($99/MO) - VIP Onboarding & Setup ($497) - Private 1 Hour Strategy Session With Brad ($497) If you don't want to do that Math, don't worry, I got you! All of that equals a One Time Fee of $1191 and $793 a Month afterwards I don't know about you, but to me, that's a big chunk of change💸, and I did say we're talking the largest value for the cheapest price didn't I? So get ready... 🥁🥁🥁Drumroll Please🥁🥁🥁 You get..... (Everything) - One Marketing Tool To Rule Them All - Monthly Group Coaching Sessions (In-Person or Online) - Engaged VIP Online Community - VIP Onboarding & Setup - Private 1 Hour Strategy Session With Brad For ONLY $149 a MONTH... No one time fee..... Let me say that again..... ONLY ❗$149❗ A MONTH Absolutely NO one time fee!!!!! Dude you need this, and if you're being silly and don't snatch this deal up before November 25th at 11:59pm.... AT LEAST tell your friends, because this deal will never happen again!!! I know I know your credit cards are already out of your wallets after hearing this, so just click the link below and sign up right now! Do it!!!!! https://diymarketing.academy/

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John Kutney
Brad Parnell
Tasha Jackson
Madison Fox
New comment Nov '22

We're back for another DIY Marketing Workshop, this is going to be a GOOD ONE. We do have limited seating, sooooo make sure to RSVP Here: https://genierocket.com/events-register What you'll learn: - How to create an irresistible offer for Black Friday  - How to generate more revenue without using ads - How to create more upsells to your core services  - How to promote your campaign to your network PS: These events are more fun with friends! If you have a like-minded entrepreneur, bring them with you! (Make sure you send them the RSVP link:) See you there! -Brad

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Logan Mulligan
John Kutney
Brad Parnell
New comment Nov '22

It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting. But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness. #3 Better Ad Types The third benefit to running facebook Ads on our list is the fact that the social media mogul has such a diverse range of ad types, including ones that aren’t available via other avenues. There are a multitude of ad types to utilize. Ranging from photo, video, stories, messenger, and many more, Facebook ads are sure to have the appropriate style to fit your business endeavors. One of the benefits of advertising on Facebook for your business is that you’re not limited to certain ad types and aren’t locked into plain text ads. In fact these ad types cater better to branding since they give marketers the ability to create visual, creative, graphic-styles ads with multimedia elements: video, photo, text etc. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites! Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.

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When business owners ask me what targeting I recommend for their Facebook ads, a majority of the time, I'm going to say one word... broad. Age, gender, location. And I usually get met with a look of confusion and even sometimes disagreement. "Why??? Can't I use interest-based targeting???" Yes. You can do whatever you want. You're an adult and I don't control your life. But here are a few reasons why I love the long game of Broad Targeting, and honestly, this just scratches the surface. I could go on and on about why broad targeting is the way to go. 1. Larger audience pool. A larger audience will give you slower ad fatigue, which is especially great if you're advertising in a local radius. Larger audiences will always outperform a smaller audience. 2. Interest-based targeting isn't as accurate as it seems. Internet privacy crackdowns, some people not sharing information - these are just some of the reasons that dull the accuracy. 3. Broad-targeted audiences get better over time. This makes them easy to scale. The algorithm LOVES longevity (and not just because you're spending more money). The longer your broad-targeted ads run, the more accurate your audience will be. Facebook wants your ads to do well so that you'll keep spending money there. So when the algorithm (which is way smarter than any human) is able to work without limitation, it's going to push your ad to the people it thinks will help it perform better. 4. Broad targeting lets you focus more on delivering the right offer with the right video or graphic instead of getting in the weeds with who likes what. Your content is what will help attract the audience. We've seen some pretty cool results with broad targeting. Put your questions below and lets talk! I'd love to hear your experience with Facebook ads. Maybe we can teach each other something.

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John Kutney
Madison Fox
Marshall Lehr
New comment Nov '22

It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting. But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness. This week, we have our number 2 reason: Highest Retail ROAS Facebook ads that appear on user feeds are arguably the single best performing type of ad for online marketing. This is so true in fact, that Facebook ads on feeds, messenger, and marketplace take all the top spots in E-commerce related research. This has resulted in the strongest ROAS, surpassing even Google Shopping. Compared to their competition, Facebook has shown that its users are more likely to click ads they see on their feed. Making up nearly 80% of all traffic from U.S. social media to an Ecommerce website, Facebook has a proven track record making it a highly lucrative investment for your business. Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.

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It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. One such benefit is Micro Targeting. While micro-targeting is a service that is provided on most social media platforms, the factor that sets Facebook apart from the rest is the IMMENSE well of data from which the company pools its information from. This allows your ads to target SPECIFIC audiences based on your individual business needs. Facebook’s ads provide extremely targeted options. Businesses can define their audiences based on specific categories and then set up campaigns for these “core audiences.” Another one of the best benefits of Facebook advertising is that you can also target people who have previously interacted with your brand. This capacity of input is one of the advantages of Facebook ads that classic searches don’t offer. Because of the nature of search engines, ad networks like Google and Bing aren’t able to provide as much detailed information for specific targeting. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites!

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Logan Mulligan
Madison Fox
Brad Parnell
Marshall Lehr
New comment Nov '22

1-21 of 21

BAM! - Be a Marketer
John Kutney
3
33points left to go

Keller, TX • INTJ

Artist, Writer, Published Author, and Genie Rocket Copy Editor.

Member since Oct 31, 2022

Active 13h ago

0% complete of 3 courses

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