I just finished a 40-minute deep dive with Kyle Sulerud, founder of LeadZolo and usejuiced.com, and I'm honestly rethinking how I sell leads. Here's what blew my mind: Instead of selling leads at fixed prices... your buyers BID against each other in a reverse auction. Sounds crazy, right? But here's what happened when agencies made the switch: • Lead prices increased by 30-40% (same leads, higher revenue) • Client complaints dropped by 80% (they love the control) • Time spent managing clients cut in half (self-service features) • ZERO wasted leads (marketplace liquidates everything) Kyle walked me through: ✅ Exactly how the reverse auction system works ✅ Why buyers actually PREFER this model (counterintuitive but true) ✅ The pricing psychology that makes clients pay more ✅ How to transition your existing clients without losing them ✅ Real feedback from agencies who made the switch ✅ The marketplace feature that ensures you never waste a lead again This is a 40-minute masterclass on scaling your lead distribution. And I'm giving it away for FREE to this community. Want the full video? 👉 Comment "JUICED" below and I'll send you the link (I'm keeping this exclusive to engaged community members only - no lurkers 😉) P.S. - If you're still selling leads manually or using outdated distribution software, this conversation will open your eyes to what's possible in 2025.