I’ve been diving into The 21 Irrefutable Laws of Leadership by John C. Maxwell, and I’m just going to say it: If you’re trying to build a business, lead a team, or not sabotage your own potential… this book is dangerously relevant. These are my 7 key takeaways: 1️⃣ Law of the Lid - Your business won’t outgrow you Your leadership is the ceiling. Better tools, better funnels, better offers don’t fix a low lid. Raise your leadership → raise your results. 2️⃣ Law of Influence - Leadership isn’t a title “Founder” and “CEO” are just words. You’re a leader when people actually follow, trust, and act on what you say. Influence is earned through results, not job titles. 3️⃣ Law of Process - Built daily, not in a weekend Leadership is not a single book, course, or event. It’s the daily reps: read, apply, lead, mess up, adjust, repeat. Same as building systems, credit, and cash flow, brick by brick. 4️⃣ Law of Navigation - Don’t just row harder, pick the route Anyone can grind. Leaders set direction. That means mapping the journey: cold lead → conversation → client → continuity → referrals. No more wandering and calling it “hustle.” 5️⃣ Law of Addition - Add value, don’t flex power Real leaders ask: “How do I make things better for my clients, team, and community? ”Sometimes, that’s better onboarding, better communication, or better systems. Value first. Authority is a side effect. 6️⃣ Law of Solid Ground - Trust is the real currency If people don’t trust you, nothing else matters. Your offer, your brand, your funnels—dead on arrival. Character, consistency, and follow-through are not “nice-to-haves.” They’re the foundation. 7️⃣ Law of the Inner Circle - Your circle sets your ceiling Your closest 3–5 people either stretch you or shrink you. Your team, your peers, your community (yes, spaces like this Dojo) all affect your leadership level. Upgrade your circle, upgrade your trajectory. 🔥 My Review (Short Version: It Hits Hard) This book doesn’t scream at you, but it does quietly expose all the places you’re the bottleneck.

Seven days. One new muscle: ship → measure → iterate. If you took action this week, you’re not “trying” you’re building. Proud of you. 🥷🔥 What Today Is About We’re turning your momentum into a repeatable Money Model: stack offers, remove friction, and scale what worked this week. Simple, not easy - repeatable, not random. Keep What Works (Kill What Doesn’t) - One Promise. One Path. Keep the best-performing platform + CTA from Days 1–6. - Offer > Effort. Tighten your value equation (bigger outcome, higher certainty, faster win, less effort). - Sequence, Don’t Spray. Attraction → Upsell/Bonus → Downsell → Continuity. Build your ladder, not a maze. 30-Minute Finale SOP 1. Scoreboard (7 min): List this week’s numbers: posts, replies, booked, trials/clients. Circle your #1 channel. 2. Offer Punch-Up (8 min): Add 1 proof tile + 1 risk-reversal line to your best post/DM. 3. Cadence Lock (5 min): Calendar your Daily Ship Window for the next 14 days. Non-negotiable. 4. Follow-Up Flywheel (5 min): Ensure your 5-touch follow-up + no-show rescue are ON. 5. Continuity Hook (5 min): Add a light “keep going” option (weekly office hours/cohort or simple subscription). Post This (copy/paste) “I’m closing Week 1 and keeping [channel], sharpening [offer], and committing to 14 more days. Outcome > opinions. Let’s build. ”Hashtag: #Day7Locked #NinjaMomentum Why This Works Irresistible offers + clean sequencing = faster cash recovery and compounding growth. That’s how you scale without guessing. Callout 🎉 If you shipped even once this week, you’re in the arena. Respect. This is the first of many sprints. We’ll keep it practical, hype-free, and results-first.

Let’s go, Dojo - Day 6 is about proof that prints. If you’ve taken action this week, respect. 🥷🔥 You turned the faucet on yesterday. Today, we stack receipts so strangers become believers. The Trust Stack (keep it simple) 1. Mini-wins: 1–2 sentence results (booked calls, reply count). 2. Case snippet: Before → After → Timeframe → One lever. 3. Process visual: A single diagram (offer → follow-up → booking). 4. Social stack: 3–5 short testimonials, same format. 5. Low-risk CTA: “Start 14-Day Sprint” / “Book in 2 clicks.” 15-Minute “Proof Engine” SOP - Collect: Screenshot a win (or summarize it). - Format: Drop into a simple proof tile template (uniform look). - Deploy: Add to your post + booking page + today’s DM. - Log: Track replies → bookings → trials. Repeat tomorrow. Copy to swipe: “Booked 6 calls in 7 days by turning on a 5-touch follow-up. Want the template + workflow? Comment INFO or start the 14-day sprint.” 🎯 Today’s Action (20–30 min) - Publish one proof asset (tile, DM thread, or mini case). - Add that proof to your post + booking page. - Use a single low-risk CTA. Comment #Day6Trust with what you shipped. We’re celebrating doers today. ✅

Yesterday, you removed friction. Today, you turn the faucet on steady, trackable, compounding. The 3-Lane Lead Flow (pick ONE from each) Lane A - Capture (WHERE they raise a hand) - Fast Lead Magnet (checklist/template) - “Comment INFO / DM START” CTA - 1-click trial/booking button Lane B – Traffic (HOW they find you) - Outbound: 10 targeted DMs/day (warm lists, groups, past convos) - Content: 1 daily post/reel with a single CTA - Partnership: 1 shoutout/collab per week (micro-influencer, newsletter) Lane C - Follow-up (WHAT happens after) - 5-Touch Follow-Up (preloaded) - Speed-to-Lead alert (reply <10 minutes) - No-Show Rescue (auto rebook) Daily Input Targets (20-30 min) - 10 qualified DMs - 1 post with CTA - 5 follow-ups from yesterday’s replies - Log: replies, booked calls, trials Plug-and-Play Scripts Outbound DM opener: “Hey [First Name] - saw you’re [context]. I help [niche] get [result] in [timeline] using a simple system (no ads). Want the 1-page breakdown?” CTA line for posts: “Want the template + automation? Comment INFO or start a 14-Day Sprint here.” Fast Lead Magnet ideas (choose 1): - “14-Day First-Win Checklist” - “DM Scripts + Follow-Up Map” - “Offer Value Equation Worksheet” Scoreboard (track one) - Replies → Booked Calls → Trials/Clients If a channel underperforms for 3 days, tweak the hook/CTA, not the habit. 🎯 Today’s Action (25 minutes) 1. Choose one lane from A/B/C above and set daily input targets. 2. Post today’s message with a single CTA. 3. Send 10 targeted DMs using the opener. 4. Turn on Speed-to-Lead and No-Show Rescue. 5. Comment #Day5Flow with your lane + daily targets.

Yesterday, you shaped a simple, scalable offer. Today, you make it easy to buy and safe to try. The Friction Audit (10 minutes) Circle every place a prospect could stall: - Clicks: Landing → Form → Calendar → Payment (aim: ≤3 total steps) - Confusion: Who’s it for? What happens next? When do I see results? - Comfort: Social proof, briefcase snippets, trust badges - Calendar: One-click book or start trial (no DMs required) - Copy bloat: Cut 30% of words. Lead with outcome, timeline, and mechanism. Quick Fixes (pick 3) - Add primary CTA only (“Start 14-Day Sprint” / “Book in 2 clicks”) - Inline FAQ: “What if this doesn’t work for me?” (answer with guarantee) - Progress bar on checkout (1/2/3) - Auto-DMs + post-booking SOP (confirmation → prep → reminder) - Replace long form with Name + Email + Button (rest after commitment) Risk Reversal That Doesn’t Sink You Boost Perceived Likelihood of Success with the right guarantee: - Action-Based: “Do X/Y/Z and if you don’t get A, we’ll B.” - Time-Bound First Win: “See [metric] in 14 days or we [make-good].” - Fairness/Transparency: “No lock-in. Cancel anytime. Keep the templates.” - Make-Good, Not Refund: Extra 1:1, extended access, done-with-you sprint. Plug-and-Play Guarantee Templates - “If you implement the 5-Touch Follow-Up and don’t get 10+ replies in 14 days, we’ll work with you weekly until you do.” - “Start today. If you don’t book a call in 7 days, we’ll optimize your workflow live.” - “Cancel anytime in the first 14 days - keep the SOPs and scripts.” 🎯 Today’s Action (25–30 minutes) 1. Run the Friction Audit and remove 3 steps/blocks. 2. Add one clear guarantee (pick a template above). 3. Update your post/DM/landing with: Outcome → Timeline → Mechanism → Guarantee → Single CTA. 4. Test the path yourself on mobile. Fix any snag in under 10 minutes. Comment #Day4Clear with your new guarantee line + the exact number of steps (goal: ≤3).