I've got a low-ticket offer running to my $47 Content with AI clinic and I recently moved the course into Skool, off of Facebook. What I'm most excited about: increasing engagement, the KLT factor & ultimately sales from my ad funnel with Skool 1. Unexpected benefit: Our refund request rate went down to 0, not including people who accidentally bought it twice (quite a few, surprisingly!). 2. This was really interesting because we offered a 7-day money back guarantee, and at the beginning had a a fairly high ratio of people ask for a refund when they bought... simply because of the structure (Facebook). We switched to Skool, broke up the big video into smaller pieces, added cover graphics and voila... looks 10x better as a first impression and not a SINGLE refund request (apart from people purchasing twice) since we switched over a few weeks ago. Even though the content is pretty much the same! Gotta say no regrets with starting with the FB group first though, it's critical to me that things get validated first before investing more time, effort & money into them! 3. We've added a Free Trainings vault in the Start Here section, with a mix of super valuable content. I focused on giving people a variety of content I thought they'd also be interested in - e.g. on pricing, sales, mindset and business growth. - short, bingeable 15 min videos & podcast episodes - longer trainings - paid workshop on pre-selling offers that I did - cheatsheets on pricing, etc I love that a new member, or a new buyer, can join and see all the fun free things they have immediate access to! 4. For gamification, we've added: - Unlockable courses at every level (might add a few extra ones at Level 2 actually, since that's where most people will get to!) - A very clear Start Here + Get Points guide - Lots of reminders about how to get points + why to get points - We're going to do Leaderboard prizes and I've started sharing that that's happening, which people are loving! (Got this idea from @Ted Carr )