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Owned by Frank

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Create Money Through Marketing

Kern Inner Circle

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Have Fun. Help People. Get Paid.

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99 contributions to Skool Community
3 things I learned after making $10k+ with Skool DM's
I slept on this feature for TOO LONG. (skip to the bottom for some bonus action steps) After bringing in a couple grand in the final hours of the skool games, I realized there were a few key secrets to convert free members to paid members via the DM feature: 1. Start conversations with the auto dm by asking a "pre-answered" question 💌 - This means you ask a this-or-that question where the member doesn't have to do a lot of thinking to answer. Keep this question short and relevant. Example: "Have you ever done copywriting before, or are you new to the industry?" 2. Use DM's to promote your calls as "value ads" and make sales live 📞 - Design your sales call scripts to add genuine value to your prospects, so when you promote a "strategy call" it's genuinely giving them a strategy. Solve a real problem for your members. - Then use short DM's to promote these calls as the solution to helping the member achieve a goal 3. Customize DM's 😎 - Don't just copy paste a dm to everyone in your group. The body of a promotional dm can stay the same but at the very least customize the name, using either an automation or manually Good copy should speak to the desires of your audience even when you're pitching Now, based on results I've seen with my top clients, and my own community, these are a couple bonus rules I follow: - Keep DM's under 100 words - Give people the full URL for whatever your CTA is (you can't hyperlink) - Send DM's 1-3 times per week (more than that gets ignored/causes churn) - Use the DM's to promote, while adding value via classroom, calls, and posts Cheers!
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New comment 5d ago
3 things I learned after making $10k+ with Skool DM's
12 likes • 26d
Here’s a little trick that works well too: DM -> Post with value -> Post has a CTA like “let me know if you want XYZ” -> DM everyone who comments. It’s hard to beat DMs. Good post. Thanks for the reminder.
Mass messaging?
Do we have the capability to mass message people that are not following us or are not in our community?
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New comment 26d ago
Mass messaging?
1 like • 26d
@Mario Behrends and you’re not allowed to take candy from *any* of them
Do you have Off Days?
Hey classmates! In your community do you take days off from interacting? And if you do - is that something you make clear to your community? Lola @ Model University
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New comment 19d ago
2 likes • 27d
No. Don’t want any. Love this stuff.
Give Free Members everything Paid Members get, except for 1 thing.
Selling course material is stupid, do this instead 👇 ⚠️ Warning: You may not like or agree with what I write here, but I promise it will make you more money if you implement this tactic. I don't sell information. I give it all away for free. ALL OF IT. Information has never been more free, abundant, and undervalued. So why try n sell it? Master @Frank Kern told me years ago that if I want to make a lot of money, I should first "prove to people you can help them by actually helping them." I took that to heart. Now? My FREE Skool community members get everything my low ticket ($197/month) & my high ticket (north of 5k) clients get, except for 1 thing... What's the thing? It's the only thing worth paying for! A service. An incredibly helpful service. I give everything (all my BEST course material + pdf's, recordings, etc.) away for free to my free Skool community members, and I reserve only my services for my paid members. Why? 100+ reasons. But here's one: How can I ethically withhold helpful information from people when I genuinely want to see them succeed ASAP? I can't. That'd be asinine. Which is why my free Skool community members get access to: 1) The same course materials my HT clients have access to. 2) The same links and resources my HT have access to. 3) The same workshops my HT have access to. 4) And yes... even the same group zoom coaching calls my HT attend! So then... what do my HT & LT clients get that my free members don't get? I already told you... A service! Your services can look like whatever you want them to look like, but here's what mine looks like: My low ticket clients get 5x small group sessions per week with my team & I where we help them grow their business quickly. Our service includes reviewing their Skool community, website, funnel, content, DM's, sales calls, etc. and giving them feedback to make everything better. My high ticket clients, on the other hand, get to work directly (1 on 1) with me & my team on Zoom (or IRL) for even quicker results.
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New comment 2d ago
Give Free Members everything Paid Members get, except for 1 thing.
2 likes • 27d
We can’t let this “demonstrate you can help people by actually helping them” secret get out. Think of what it might do to the reputation of the “marketing community”!! What if they find out we’re actually …pretty nice??
We can now Block "and" Report DM spammers!
Woo-hoo!! See the screen shots... Thank you!!
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New comment Nov 2
We can now Block "and" Report DM spammers!
9 likes • Nov 1
Well there goes my plan to tell everybody about … wait for it …DROP SHIPPING!!!
1 like • Nov 2
Prepare to be spammed!
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Frank Kern
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@frankkern
Frank Kern only writes about himself in the third person. He only speaks about himself in the third person. He won't write more than three sentences.

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Joined Dec 15, 2022
La Jolla, California
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