A woman in Canada was cold emailing wineries, selling email marketing. Her subject line: "Do you need email marketing?" Yeahhh... You can guess how that went. So she changed one thing. New subject line? "Wine tasting." Then she opened her email with questions about their tastings. Not a word about her service. Now, out of 10 emails, she was getting 8 or 9 replies. Calls with about half of them. (Travis tells this one in his cold outreach training.) It's not uncommon to see posts about sending 100k DMs and what worked. Respect. Volume works... but it's messy, and it kinda relies on luck. But isn't it more strategic to pick who you wanna work with, first? I'd rather send 5 DMs to 5 DREAMY partners or clients than cross my fingers and hope a good one replies. Travis has a litmus test for this: "If it can't be used for anybody else on the planet other than this person, you're doing it right." So here's the low volume version: Pick 5 people. Not 5,000. People you'd actually love to work with. Spend five minutes on each one. Find something personal and something about their business. Then find the thing they're lying in bed thinking about right now. Open with that thing. No pitch. No calendar link. Just open the conversation. And give before you ask. Feels like too little, right? 5 is nothing. But 5 real conversations beat 5,000 "seen" receipts, every time. Wanna see how I pick the 5? Comment "5" and I'll talk to ya in a DM. PS. Yes, a post about sending fewer DMs, in a group called DM Sales. I see it too.

You know what's fiddy times easier than taking candy from a baby? Giving candy to a baby. Travis Sago said that a few times already. This idea keeps haunting me. What if, instead of chasing strangers in the DMs, you found somebody who already has the crowd you want... ...handed 'em something their people would love, and let 'em keep 100% of the money? All you keep is the gold wrapper. The customer. Ya know, the person who's already bought something and will keep buying, again and again? I haven't done it myself yet. Kinda itching to. Quick gut check before I go down this rabbit hole. 1 to 10, how much would you want to see this worked out in here, start to finish? Just drop the number 👇

"Cold DM is dead. Everybody's inbox is full now. The game changed." Maybe? Check out the picture for a sec. Two signs. Which one sticks with you? Don't think about it. Just answer. Which one pulls you IN? Nobody picks the first one. And technically, the first one is the better sign. It tells you exactly what it is, even the price. It's honest, it's clear... there's nothing wrong with it. It's 100% rational. The second one, though... That one is pure emotion. It doesn't pitch you anything. It asks you something first, and you can't help but answer it in your own head. ...how long HAS it been? Sign one is about him. His flowers, his price. Him, him, him. Sign two is about YOU. "Me, me, me." That's the whole thing right there, dude. Your offer may be yours... but their attention is about them. >> Bad outreach is all about you. Good outreach is all about them. And your cold DM is sign one. "I help dentists get more patients with SEO." mmkay... That's your flowers and your price, shouted at a guy doing 60. Now here's the part everybody skips. The fix is not waving sign two in front of EVERY person. Not everyone has a mom. Or likes theirs. It's going and finding the guy who is ALREADY carrying the problem. Not the dentist shopping for SEO today, because he doesn't exist. The one with two chairs sitting empty every Thursday and a hygienist to pay on Friday. You don't create that problem. You pick people who already have it. Right person + right problem. Then you open with something they answer in their own head. Stranger → conversation Conversation → agreed problem Agreed problem → THEN you offer That's the missing step: diagnose first. That's it. Cold DM works fine. It just can't be about you. 👉 So which sign have you been holding? Drop one of your last cold DMs below. No cleaning it up first lol

I’m planning to start WhatsApp outreach for my business, but honestly, I don’t have a clear direction yet 🤔 Is anyone here already doing WhatsApp marketing?

What's your preference for sales conversations? How do you manage the conversation.?