I talk a lot about charging high prices: $2.5k videos $5k retainers $100k clients But I'll be honest – getting to that stage takes a lot of time. And the process of getting there usually isn't glamorous... Let me share the actual reality: 1️⃣ Coaching call with @André Rodrigues yesterday: Andre joined FTE around 5 months ago, without any youtube-editing experience. A month or so ago, he landed his first consistent YT client, and here's what we decided on the call: To slightly go DOWN in price, so that he gets 4 vids per week, instead of 2. 2️⃣ Coaching call with @Alejo Melian today: Alejo has been working with his main client for years, and when he joined FTE, we basically tripled his price right away. The client agreed, but pulled back on the quantity of videos (3-4 → 2 per month). Still more money per month, but now the client spends his Saturdays editing videos... So we decided to take a bit of an L and lower Alejo's price for these simpler videos that he can get done in no time 3️⃣ Coaching call with @Максим Уляница today: Max is such a legend tbf - Joined FTE literally a few weeks ago - Never edited a long-form vid in his life - And got a response on his very first outreach message LOL (that's what happens when you do outreach the proper way, instead of 10000 automated cold DMs a day) But anyways, the prospect asked for Max's rates and said upfront that the budget is tight Is that a dream client? No. Is that a great opportunity to practice and start building up a long-form portfolio? Hell yes. So instead of trying to charge as much as possible, we decided to be flexible with the rate to actually secure this 100K subscriber client. Learning > earning. —————————————— Lots of you are grinding hard rn towards that $5K/month goal... And I know it's tough. So after the calls, I got inspired to write this and let you guys know the reality.

Might as well turn this into a weekly series... 1️⃣ We've got 2 new legends onboard: @Sabo Gyürky and @Parnay Chopra First of all, welcome to the boys. Second of all, I've already had the 1-1 kick off call with both, and here's the biggest insight for y'all: → Unfortunately, what will get you to the next level is the scary & unsexy thing you don't wanna do: Get better at editing. The formative period in my editing journey was September 2023 – April 2024, where all I was thinking about all day long was editing. $2k → $8k/month in 9 months by getting better. The problem is that most editors stuck at $1-2k don't know HOW to get better. This is where Creative Director Shift™ comes in. "Getting better" is about creating viewer experience, not fancier-looking animations. We've got the lowest prices ever in April, and 8 spots left (after Sabo and Rt just joined). So if you're ready to make the shift yourself, DM me "FTE 1.0" 📩 2️⃣ Casual $2k week by @Belovai Levente (see pics attached) Not much to say here tbf... 3️⃣ I just dropped another banger on youtube I keep seeing editors wasting their hours and potential obsessing over editing "styles" Meanwhile, during that Sep 2023 – Apr 2024 period, I dropped my style completely, started editing for the viewer, and 4x'ed my income. Go watch the vid right now: → https://youtu.be/LXaSqfpYZ3w

Just finished a video for a new client and got paid $1.9k for a 38 min video that I finished in 2 days. He loved the video and is going to send me another one next week. Really hyped about working with him so far he looks like a massive green flag client.

Stock footage sucks. Real-world assets tell the story 10x better. And there's a way to find them in literally 2 minutes, here's how: