Forget trying to be the star. Your goal? Make your main stakeholder look good. Before the workshop: 1. Ask: "What's your definition of success?" 2. Explore their dream outcome 3. Find out what impresses their boss "When will your boss think - Wow, this was great!" During the workshop: 1. Ask them to support you if things go off track 2. Involve them: "I think this is valuable. Should we continue this discussion?" 3. At the end, check if results meet expectations - so you can still adjust Why it works: - Workshops become more valuable for them - You'll become their go-to facilitator in the future - Their success = Your success The more you help them shine, the better your workshops will go. What do you think of this approach? Share your thoughts! 👇

LinkedIn is a fantastic platform to sell workshops but Most facilitators are making a huge mistake there. They’re telling the world they sell workshops. But here’s the problem: Your clients don’t know they need workshops. Even worse? Most of them don’t even know what a facilitator is. So when you say: “I’m a facilitator delivering workshops…” You’re attracting… other facilitators. I’ve seen it happen over and over. If you tell LinkedIn you’re a facilitator, the algorithm will show your profile to other facilitators. Not your target audience. Here’s the fix that works wonders: Optimize your headline. Your LinkedIn headline is your most valuable asset. It shows up everywhere: → On your posts → In comments → On events People only see two things everywhere: Your name and your headline. Here’s how to fix it: 1️⃣ Start the headline with the persona and the valuable change you deliver (using what). And no: The workshop isn't the thing they desire! It's the tool you use. Example: “I help product teams develop successful products faster.” Example: "I help HR managers improve the onboarding experience with efficient workshops." 2️⃣ Show authority. Explain why they should trust you. Example: "Certified Agile Coach | Certified Master Facilitator | 50 EX Workshops" My Example: “3 Books on Innovation | 20+ Years of Global Experience in Building Innovative Products & Cultures | 500+ UX/CX/EX Workshops” This one change will instantly attract the right people. In the next step I'll describe what to do next to sell workshops on LinkedIn. P.S. What’s your current LinkedIn profile? Drop it below, and I’ll give feedback. 🔔 Follow me to never miss a post.

Discovering new clients doesn't always involve direct sales pitches. In fact, I've found that the best way to get new clients is not by trying hard to convince them. What does that mean? I've been working in the innovation business for 15 years. I know that it's crucial to keep making your product better by talking to customers regularly. For us who run workshops to help customers solve their problems, those problem-solving workshops are our products. So, to get new clients, I reach out to successful senior managers on LinkedIn, like C-Level, SVPs, and VPs. I ask if I can spend 15 minutes learning from them about how they solve problems inside their companies. If they agree, I curiously ask a lot of questions about their process. Why do I do this? - People like feeling important, like heroes. They like being asked for advice. So, I give them what they want, and that makes it more likely for them to say yes to my request. - Sometimes, they just tell me how they solve problems without asking me anything. That's okay - I still learn a lot. - Most times, they ask why I want to know. When I explain my approach, I often hear, "You didn't try to sell anything, but you've sold yourself perfectly." - Success! If you're interested in learning more, please feel free to ask below. PS: What's your approach to finding new clients?

I've been consistenly DMing potential clients (thanks @Adam Egger ), attending networking events and getting myself out there which has helped start a steady stream of interest. However I wanted an ever-green product offer that would drive lots of interest by being free but not cheap whilst giving lots of value and lastly position myself as doing good, hello Pro Bono Design Sprint https://probonodesignsprint.scoreapp.com/ If you're thinking of doing the same bake these 3 things in 1. Make it a limited offer "Once per year" 2. Have a close date on when applications will no longer be accepted "Thursday 1 August 2024" 3. Directly address your target audience "Early-stage technology startups who have a great idea but no funding to do it"

Stop saying who you are. Start showing what you deliver. Most people introduce themselves like this: - "I'm a coach." - "I'm a facilitator." Or they talk about their methods: - "I run workshops." - "I use Design Thinking techniques." 𝐆𝐮𝐞𝐬𝐬 𝐰𝐡𝐚𝐭? 𝐍𝐨 𝐨𝐧𝐞 𝐜𝐚𝐫𝐞𝐬. People care about themselves. They care about their status and future results. So focus on them and their dreams: - How will you elevate their status? - What results will they achieve? 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: Instead of saying "I'm a productivity coach," say, "I help busy managers reclaim 10 hours a week." 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘂𝘀 𝗳𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿𝘀? 𝗦𝗲𝗹𝗹 𝘁𝗼 𝘁𝗵𝗲𝗺 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗿𝗲𝗮𝗺 𝗼𝗳: 👉 To CTOs: "I help teams build products customers LOVE with much less risk of failing." 👉 To PMs: "I help you understand and prioritize customer problems much faster." 👉 To HR Managers: "I help companies build cultures that employees constantly talk about." 👉 To Sales: "I'll help you run the customer discovery so you perfectly know what to sell to them." 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: 𝐈𝐭'𝐬 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞𝐢𝐫 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧. Speak about their dreams and watch your sales grow. What's the ONE result your ideal client dreams of? Tell me in the comments! 👇 (and rewrite YOUR pitch)