🤔 For a long time, I underestimated how important a hook was to the videos that I posted. You probably know by now that the hook is the most important part of your content, but how does that actually look as it comes to scripting, filming and editing? ⏰ You want to spend 5x as much time creating a phenomenal first 3 seconds to your video as you do editing the rest of the video. 🚀 Sometimes, just a great hook can keep a viewer watching the entire video. For example, if you film a house tour, and your hook advertises “You won’t believe the price of this home!,” you can wait to add the price until the end of the video, to keep the viewer watching the entire time. ❓ What was the hook for the best performing video you’ve ever posted? Comment it down below.