Should we all be connecting on LinkedIn so that we can see each other's posts and support each other? I'm open to accepting a connection request from anyone in this group! If you want to connect, send me a request or drop your profile URL in the comments. https://www.linkedin.com/in/edparker/

Are you a creator first and coach second? Or are you a coach first and a creator second?  If you are not sure what this means, you should watch the recording of Sho's workshop, which is now up HERE in the classroom section. This question should be the first you should ask yourself before moving forward with your business, so make sure you have this very clear.  If you are not level 2 yet and want to access this recording, comment REPLAY, and I will send it to you. For those who attended, what are your thoughts on this?

Creating content has become an essential task if you are using that strategy to attract clients, but I know how tiring it can be to be consistent with it, especially if you are not getting as many interactions as you expect.  However, something to evaluate your post's performance (not only considering the interactions) is knowing the type of post you are sharing and the intention behind it.  This is how I classify my posts:  - Viral: These will get the most interaction and visibility. It addresses broader subjects and often uses controversial, personal, or motivational topics. - Educational: These posts are meant to educate our audience on the subject matter. The idea is to build credibility for your account and position yourself as an authority. You won't get as many interactions as with a viral post. - CTA: These are the posts that often get less visibility and interaction. They are meant to encourage our audience to do something. (Go to a workshop, attend a sales call) This has helped me build a strategy to balance the type of posts, plan ahead, and get more engagement and leads.  Comment STRATEGY if you'd like to receive a workbook with examples of the different types of posts to elevate your copywriting and content strategy. Do you currently have a content strategy using different types of posts?

I'll provide the short story behind the creation of Deskside Mentor. 1) After being laid off, I did some soul searching on what I enjoyed most about my leadership roles over the last 20+ years. It a nutshell, it was being a career coach to my teams and others. 2) I feel people are getting lost in today's world. We've lost some of the humanity. I wanted to create an experience for people that they had someone walking beside them on their career journey. My starting niche is helping people create an actionable career strategy to guide their decisions instead of going with the flow. I think far too many people have a 'go with the flow' approach to their career. I have a scale and expand strategy roughed out on how I take this start and evolve it further. My personal goal is to never go back to corporate life. I would rather spend my time helping others get the most out of their careers and ultimately life.

Hi All, I’m surprised this post didn’t do better … would appreciate any feedback https://www.linkedin.com/posts/heathermaietta_goalsreflection-downloadable-activity-7258436434422894593-5iuS