YouTube rolled out an update this week letting users set their Shorts feed to zero minutes. Set it, and Shorts disappear from the home feed entirely. The interesting part isn't the feature. It's who's using it. Shorts still show up in your Subscriptions. So people switching this on aren't rejecting short-form - they're rejecting being fed it passively. They'll still watch what they chose to follow. They just don't want the algorithm picking for them anymore. Quiet signal worth noticing if you're building for a client base that values their attention. What's your take, are your clients showing up more discerning lately, or is that just me?