Quick context on Thursday's event for anyone wondering why this topic, why now. Skool launched Growth Boost on June 9th. What it does is run Meta ads for your community and sends the traffic to your about page. Skool pays for the ads - you pay a 30% commission only if that traffic converts to a paying member. That sounds like a great deal. And it can be. But the catch is that the traffic is cold. These are people who've never heard of you, coming from a Facebook or Instagram ad, landing on your about page. If that page isn't immediately clear about who it's for and what they get, they're gone. Early results from the rollout are all over the place. Some communities are getting 4x their normal signup rate. Others are seeing the traffic arrive and bounce straight off. The difference, almost every time, comes down to the about page. @Justin Yip has been deep in this since the launch and has been looking at what the top-converting pages have in common. We're going to walk through it live and show you exactly what to change. ๐๏ธThursday 2nd July | 3pm London | 10am New York | 7am Los Angeles Add: https://www.skool.com/content-revenue-lab-4761/calendar?eid=dcaf7ffbd3404d398aec532944703bf5 Free for everyone. See you there.