In the World vs. Of the World: When Ministry Models Start to Feel Like Markets
SI’m wrestling with how some modern ministry methods—especially the “church-growth/management” era—may have discipled us to think like consumers more than covenant people. My aim isn’t to judge leaders or movements, but to invite careful discernment. What raised my question I’m familiar with the influence of Peter Drucker (management theory) on parts of evangelical strategy in the 80s–2000s and how this intersected with packaged spiritual programs (workbooks, small-group kits, campaign “funnels”). Helpful tools? Often, yes. But the form can also shape the faith: - Churches reframed as delivery systems for “life change,” measured by engagement metrics and brand reach. - Devotional content packaged for scale felt, at times, like personal development plans inside a consumer system. - Over time, relevance (market fit) can look like faithfulness, even when the Bible calls us to be distinctly other. I’m also asking whether certain theologies—e.g., some strands of Dispensationalism—accidentally aligned with market logics (individualized, epochal, event-driven) in ways that made them commercially advantageous (publishing, conferences, media). I’m not saying they were created as profit models; I’m saying the symbiosis deserves wise scrutiny. Not a witch hunt. This is a plumb-line question: are our methods forming people into disciples or consumers? The biblical tension Jesus prays we would be in the world yet not of it (John 17:15–18).The Church is “a pillar and buttress of the truth” (1 Tim 3:15), not a brand that pivots with demand. Wisdom from above is “pure, peaceable, gentle…” (James 3:17). Our means should match our message. A gentle diagnostic (for any church, study, or program) Ask these, not to accuse, but to align: 1. Ends & means: Would this still “work” if it produced repentance and holiness but fewer “engagement metrics”? 2. Authority: Does Scripture govern the model, or does the model manage Scripture (selected texts, clipped context)? 3. Formation: Are people becoming self-denying disciples (Luke 9:23) or repeat customers? 4. Community: Is this growing a covenant body or just managing a crowd? 5. Transparency: Are money, metrics, and decisions open to the flock, or just the executive circle? 6. Sabbath & slowness: Does the model allow prayer, patience, and pastoral presence, or only pace and production?