Clients aren’t dumb. They catch red flags fast.
And once they do, they are already halfway out the door. You’ve probably seen it happen. A client signs, seems excited, and then… gone. It’s not always about performance. A lot of agencies lose clients because they make them feel like things aren’t in control. Here’s what I mean: 1 . Sloppy onboarding If the process is a mess upfront, clients assume it’s going to stay that way. And they are right. If you can’t be buttoned up when you’re trying to impress them, what happens three months in? 2 . Silence after they pay They sign, send the money, and then… nothing. No updates. No movement. Just dead air. If you’re slow out of the gate, they assume you’ll be slow with everything else. 3 . The bait-and-switch The senior person who sold them disappears, and suddenly they’re dealing with someone junior who wasn’t on the sales call and has no clue what was promised. This is where trust starts to crack. 4 . Constant new faces Every call, a different account manager. People rotating in and out. Clients aren’t dumb. They know when an agency is losing people. And they don’t want to be stuck in the churn. 5 . Making things sound harder than they are If your reporting and strategy feel like a PhD thesis, they assume one of two things: you don’t know what you’re doing, or you’re hiding something. Either way, it’s not good. Clients want to feel like they’re in good hands. They want to know their money is being well spent. The agencies that get that keep clients. The ones that don’t? Well, we know how that story ends. What’s the biggest red flag you’ve seen?