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Next Guest Speaker is just around the corner Mastering Email Outreach Crafting high-converting messages as part of your cold email outreach strategy. Chris has built a number of guest posts and link insertions on high DR (60+) sites for himself and his clients using this exact method. Add it to your calendar here https://www.skool.com/organicseogrowth/calendar?eid=0b9e2e116f0342769e162b0fce8d72d0

Thank you @Mateja Matic, super valuable! Thank you to everyone that joined @Chris Cortell @Usama Abbas @Justin Smith @Jerwin Suyat ------------------------------------------------------ SEO CONTENT IS NOT DEAD, see results -------------------------------------------------------- How can SEO be viewed as a sales funnel? Mateja explained that SEO should not just be viewed technically, but rather as a way to generate traffic and leads. He recommends including conversion rate optimization as part of your SEO service, so you can show tangible business results like a certain number of leads per month. This makes it easier to tie your service to business outcomes. What should you do if the traffic converts poorly? Chris asked what to do if the SEO traffic converts poorly. Mateja said having good conversion-optimized pages will help pre-sell visitors so they are more likely to convert when they arrive from SEO. Offering services to help close the leads can also help address poor conversion of SEO traffic. ----------------------------------------------------- Using AI for Content ------------------------------------------------------ Does AI content still work for SEO after recent updates? Mateja shared data showing that AI content does still work if it is good quality. He has transitioned to using AI tools like Surfer to generate initial content drafts, then editing them before publishing. Lower quality AI content without editing is more likely to get deindexed. How much AI content have you published on ranking sites? On his client sites that rank well with AI content, Mateja typically publishes 3-5 new pages/articles per month. Some sites have 20-50 AI articles total now after several months of publishing. The key is consistent, edited, good quality content over time. --------------------------------------------------------------

Social proof plays a big part in how well your Shopify store does in search results. When customers leave reviews, ratings, or testimonials on your site, it does more than just convince other shoppers - it also helps your SEO. Search engines like Google see this user-generated content as a sign that your store is trustworthy and popular. This can lead to better rankings in search results. Plus, when customers write reviews, they often use words that other shoppers might search for, which can help your store show up for more searches. To make the most of social proof for your Shopify SEO: 1. Encourage customers to leave reviews 2. Display ratings and testimonials prominently 3. Respond to reviews, especially negative ones 4. Use review plugins that are SEO-friendly 💡 Remember, real and honest reviews are best. They help both your customers and your search rankings.