@Annelize Erasmus A UGC creator means a User-Generated Content creator. It’s someone who creates content (videos, photos, reviews, tutorials, lifestyle shots, etc.) about products or services, but instead of posting it only on their own social media, they sell or deliver that content to brands so the brand can use it in ads, websites, or social media campaigns. Difference from influencers: - Influencers mainly post on their own platforms to their followers. - UGC creators focus on making authentic-looking content that brands can use, regardless of personal following size.

@Beth E i create with my own products something i have after the brand saw my videos they contact me to create what they want or i talk directly with them i show them my work and we dicide if i work with them or no