Dylan Jardon and Henry Belcaster have been best friends for ages. They started a podcast together, but were frustrated with how slow their growth was. Dylan decided to take a break, spend some time in isolation, and refused to come out until he had figured out the art and science of going viral. Whilst he was alone, he came up with a viral formula, and when he put it to the test, it worked! He was pretty stoked, but it could've been luck... Right? Dylan taught what he understood to Henry, and Henry started blowing up too! After hearing about this story I paid them both $20k, and they taught me everything they know about going viral. And I thought I'd share my biggest takeaways with you for free :) LESSON 1: THE VIRAL FORMULA According to "the lads", the formula for going viral is: Story X Pop Culture X Animation = Viral Blend pop culture (something that everyone knows) with a great story (something that's already viral) with high quality animation to make timeless content. But does every short need ‘Pop Culture’ in it? According to the lads, yes. They view pop culture as the jet fuel for the concepts you’d want to teach. We’re playing a different game with Shorts. People are scrolling and have no idea who you are. Hook the viewer instantly by giving them something they care about. LESSON 2: EVERGREEN > TIMELY But not all pop culture is created equal. There’s a difference between creating Timely Shorts and Evergreen Shorts. Many Shorts people make Timely content e.g. Alex Hormozi when FTX crashed: https://www.tiktok.com/@ahormozi/video/7165572368637922606 But Timely content like the news won’t be relevant in 1 month. Evergreen > trending for a few reasons: - The long tail of shorts is important. Most videos that pop take a few weeks to get going.  - Anything we create should be as relevant in 2 years as it was in the first 2 days post upload

I've been putting up content on the topics I have been learning that is sales, freelance, content creation and mindset development and what I have learnt is that building an audience will take time but the authority you build with your achievements and free insight is so powerful long term. Authenticity is building trust. Knowledge is the new currency. My goal for this year on twitter hit 500 followers.

Hi Everyone, I'm new here, and absolutely love what Andrew and you all have built! I was an ESL teacher for 10 years before losing my job during the pandemic. Which probably turned into the best thing that happened to me. Because I started making clips of my favorite podcasts and putting them on Youtube. And it's turned into what I feel is my true calling! From that hobby, my friend and I got on the radar of Harry Stebbings and his podcast The Twenty Minute VC. Now we run the Tiktok, YT and Instagram accounts for 20VC and make most of the content. Happy to be here and participate in the community of other educational content creators. Making the world a better, smarter place, one clip at a time. -Chris