The Difference Between Watching a Course for Entertainment vs. Learning Something
Iโve noticed lately that whenever I watch a course, my goal is to absorb and apply what I learn, not just to passively consume content for the sake of it. What does this mean? In the past, when I watched a course, I watched it and thought I was done, just like how I used to race through books. Iโd read them as quickly as possible to say Iโd finished them. Pretty much like binge-watching a Netflix series for entertainment. So, why am I sharing this? During the summer of 2023: I needed to create a brand evaluation but couldnโt afford to hire an agency. Instead, I turned to the podcast of the agency where they discussed how they created a brand strategy. I listened to their podcasts over and over, breaking down the concepts until I could build everything myself. Hereโs what I did based on their advice: - I identified all my competitors and mapped them out to find a unique position in the market - I scraped Amazon reviews to analyze data and make copy that connects with my prospects It took me a week of relistening to those shows and applying their strategies until I got it right. So, whatโs the difference between watching a course and actively engaging with the material? Itโs all about intention. My intention was to accomplish a task. My goal was to use their knowledge to create something I couldnโt pay for. I realized a few days ago that this is the same approach I need to use when watching sales courses. Instead of watching just for the sake of it, I need to apply what Iโm learning right away and not just jump to the next course. For example, if a coach says that he re-read his script 400x times then Iโll do that. Iโll even go as far as copying their body language and tonality to get it down. Watching content passively wonโt help me, but putting their strategies into action will. Iโm doing the things that helped them succeed. Itโs like going to the gym: just watching others lift wonโt help me get stronger. But if I lift while picking up tips and tricks, I know Iโll see results.