How did we end up here? Simple: the march of the mini-community, growing like a weed in the cracks of the internet pavement. I sometimes wonder if we're creating a skoolyard revolution or just have really low attention spans. Let's call it a bit of both. Blame TikTok or all the energy drinks, but small is the new big. You donโt need 10,000 chanting followers. You donโt need to invent a dance trend. Start with five folks, a half-baked idea, and a bit of cheek. Hereโs what Iโm noticing: people are quietly ditching the โmassive launchโ circus. Theyโre not chasing headlines. Theyโre skipping the fancy funnels and the ยฃ9,000 masterminds featuring word salads and spreadsheets. Instead, weโve got humans connecting, with actual vibes, not just Wi-Fi. I started with a handful myself. Didnโt even clean my room before my first Zoom. Now, I keep bumping into people pulling four figures from micro-communities, almost by accident. No ad spend, nothing โcrushingโ or โscaling to the moon.โ Just showing up, having a natter, sharing the wins and the cock-ups. Maybe this is the punk rock of the online world. Or maybe itโs just people sick of the same old guru tap dance. Either way, the movementโs spreading faster than my neighbourโs knotweed. Resist at your peril. If youโre sitting on a fence, careful, the grass round here grows quick. Last week, someone went from zero to โwait, people pay for this?โ quicker than I could spell algorithm. Not every day is a walk in the park. But the interesting ones never are. Letโs keep poking around, see how far these weeds can grow. Excited for our future, Sam