It didn’t start online. It started behind the chair. Years of watching textured hair up close. Years of hands in coils, curls, density, breakage, regrowth. Years of patterns repeating. And what I noticed disturbed me. Not the clients. The “professionals.” I saw people market themselves as natural hair specialists — take the money — and leave the damage. Over-manipulated hair. Excessive tension. Heat used carelessly. Product stacking with no structure. Then I’d see those same professionals online. Teaching. Preaching. Selling “miracle methods.” While their clients were quietly starting over. That’s when it hit me. Most people don’t know what correct sounds like. If you don’t understand tension, sequencing, saturation, timing, scalp biology — confidence can sound like expertise. But confidence is not competence. Before retiring I has all intensions of continuing through others. I tried training other professionals. Some cared deeply, but fell short. Many did not. Very few had passion for the craft itself. A lot were chasing the money behind it. So I made a decision. If I can’t control the industry, I will educate the client. I want Black men and women empowered with knowledge. Not dependent. Not intimidated. Not stuck in chairs longer than they should be. Here’s the truth most won’t say out loud: If your structure is correct, you should see measurable stabilization within 6 months. And full visible transformation within 2 years. If not? Something is off. Time is an investment. Money is an investment. Energy is an investment. You deserve a return. Rinoure exists so you can: • recognize when services are being done incorrectly • understand tension and mechanical damage • know when products are misused • spot hype dressed up as science • walk away when necessary Because yes — many influencers are in it for the same reason some stylists are. Not mastery. Money. Don’t be fooled by angles. Lighting. Back-of-the-head “results.” Learn enough so you can tell when someone doesn’t know what they’re talking about.

Alright, let’s debunk toner the same way we debunked pre-poo — calmly, honestly, and with just enough side-eye to keep it real 😌👀 Toner is not mandatory for melanated skin. It’s not a missing step. And it’s definitely not the reason somebody else’s face is glowing on your feed ✨📱 Toner showed up when skincare started doing the absolute most. Cleansers got aggressive, faces got tight, and instead of fixing the cleanser… we added a product to apologize for it. That apology? 🧴 Toner. It’s the skincare version of “my bad.” Most toners don’t fix skin. They soothe what was just irritated, refresh what was just stripped, and make routines feel official. Which is fine — but let’s not give it credit it didn’t earn. Melanin-rich skin already knows how to regulate itself when you stop poking it every night 😭 Back in the day, skincare was simple: Wash your face 🧼 Put something on it 🧴 Go live your life 🏃🏾‍♀️💨 No cotton rounds. No stinging = working logic. No fear that you “missed a step.” Toner is optional the same way pre-poo is optional — helpful in very specific situations, unnecessary when the foundation is solid. And that’s the part most routines skip. Inside the Rinoure Method, we don’t add steps — we fix order, technique, and consistency first. When the basics are right, toner stops feeling essential and starts feeling like what it really is: a preference, not a requirement. Skin didn’t get weaker. Routines just got louder 📢 👇🏾 Engagement check: If you’ve been using toner just because “everyone does,” drop a 🧴 If your skin is fine without it, drop a 😌

Quick reality check. If you’re scrolling the community, saving posts, nodding along like “mmm… that makes sense” but not actually doing anything — this post is for you. I made a quiz. And no — it’s not a cute beauty quiz. It doesn’t tell you what product to buy. It tells you what your hair and skin are responding to right now. Stress? Inflammation? Long-term imbalance? Slow recovery? Because here’s the thing most people don’t want to admit: When nothing seems to work, it’s usually not the routine It’s the signals underneath. The quiz gives you one of a few patterns, like: - Signal Overload (everything feels dramatic, suddenly) - Slow Response (nothing’s wrong… it’s just moving at biology speed) - and others that explain what’s actually happening Each result points you to the right next step —whether that’s education first, support, or deeper structure. No guessing. No panics. No “try this next.” If you’ve been stuck, stalled, or quietly confused…this is how you get unstuck without doing the most. 👉🏾 Take the quiz. Read your result. Then tell me in the comments which pattern you got.

You’re here for a reason. Let’s orient you properly. Here’s what to do next: 1. Watch the video below. 2. Take the Quiz. 3. Watch The Rinoure Method overview. 4. Begin the 14 Days to Clarity. Short. Clean. Structured. Are you ready to learn differently? 👀