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3 contributions to Growthworks Community
HOW TO PRODUCTIZE YOURSELF!
Since everything we teach is about PRODUCTIZATION: Turning an intangible service or program into a unique physical and irresistible offer, let's do a fun exercise and productize yourself! 1) Log Into ChatPGT 2) Use my prompt and update with your copy, brand and items (along with a photo of you). 3) Post your result here! PROMPT: Please create an image of an action figure in packaging.The package should be labeled "Online Business Ninja & Founder." Use the attached photo as a reference for my face. He is tall, muscular, and handsome, dressed in black workout pants and a green V-neck T-shirt. The cardboard section of the package should be branded with the name “Fletchmonster.” The packaging should include a dedicated section labeled 'Accessories,' which contains the following items: - An iPhone - An Apple-style laptop computer - A microphone - A bottle of water - Nunchucks Make the overall design visually appealing and reflective of a futuristic AI YouTuber theme. Only use the attached image as a reference for the face of the character and the logo on the shirt. Do not include an image of the character on the packaging.
HOW TO PRODUCTIZE YOURSELF!
0 likes • Apr '25
@April Lennox Absolutely! If your Business is aligned with your Soul Purpose that's your real superpower!
2 likes • Apr '25
@Joshua Dudgeon Completely agree! First i thought, that's a nice exercise but then i realized it's not an exercise for AI but for Positioning. Who do I want to be? How do I want to look like? What's my Signature Method, which tools do I use, which Accessories make me unique? And in the End, when that Action Figure hangs in the shelf, will the Audience buy it? Thanks @Aaron Fletcher for this learning!
NEW "Info-Commerce" Business Model!
Hey folks - this is a super powerful strategy we'll be teaching LIVE tomorrow - Here's the TL;DR... If you are a CREATOR (courses, coaching or info products) - this could be an absolute game changer! YEP, IT's TRUE: E-commerce dominates ad platforms (Meta, Insta, etc.), period. By this I mean - BY FAR the brands spending the most money on profitable ads are selling physical products (razors, clothing, jewelry etc.). It's very rare to see "creators" running paid traffic at significant scale. BUT WHY IS THIS? #1 - Simple: First off, running ads for e-commerce means you can gain massive advantage by bidding on CUSTOMERS. Right now, the AI and machine learning used by these platforms are so effective that creators who bid on leads, videos, clicks, etc. CAN'T COMPETE. When you optimize ads for leads - Meta will become extremely proficient at finding the users most likely to fill opt-in for free stuff all day, not necessarily become clients! Bidding on purchases using a Customer Magnet is 10X more effective than any other strategy, period. (Many of you have purchased courses on ads where folks teach running ads for video video views, clicks, retargeting etc - I have one question for these experts: Show me 10 of your clients spending 5-10K per day using these out-dated models. CRICKETS!) #2 - The FLOAT PERIOD. Running ads for purchases means you get INSTANT feedback the same day! Spend $100 today, make $150 TODAY - scale. In contrast - running ads to sell courses or high ticket offers can take days or weeks to even know if the ads are working! 99% of you don't have that luxury! #3 - The "marketers tax!" - as a general rule, marketers pay more for CPM's than DTC (direct to consumer) brands. Why? because Meta's number one priority is a positive user experience - they can't run ads to users who aren't there! As you can see, the cards are stacked against CREATORS... At least they were before NOW!
NEW "Info-Commerce" Business Model!
3 likes • Jul '24
Great topic! Unfortunately I missed it. Hopefully there will be a replay...
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Carsten Huschka
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@carsten-huschka
Digital Innopreneur | Tech & Innovation enthusiast | digitalization, solar, automotive | Loving outdoor sports and everything related to water

Active 11h ago
Joined Mar 15, 2023
ENFP
Ingolstadt&Frankfurt/M, GER
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