I am just getting started as a side income for now with plans to expand to full time over the next few years. Considering the circumstances I just mentioned, I am looking for advice on what you all think are the best options to help me get started. Current plans are to purchase a 16ft gooseneck roll-off trailer and 4 bins to start with. Some of my questions are what brand trailer and bins, standard vs non-standard rail, bin sizes, number to start with, business name and how much that impacts branding and name recognition, and best ways to market new business. I currently own a neon green 7x14 dump trailer that would also be part of my rental options. Was thinking I want to stick with neon green color for bins for consistency and they stand out and with the right name and logo I think I can create a brand easy to recognize. I know that’s a lot to consider but looking for solid advice from you guys based on your own experiences. Thanks

Finding ways to get your name out there is KEY. We live in a new world with social media. Never before have you been able to get your brand in front of so many people for $0 - but sometimes free comes at a cost. When something is free it by definition is also less valuable. Your competitors are probably posting in the same places. Doing mostly the same thing. Remember - while there is a skill and difference between drivers and companies, if your potential customer ONLY sees a picture of a dumpster in the driveway, then there is 0 difference between what you do from the next guy. That is where BRAND comes in to play. Lets imagine 2 separate companies competing for attention in the same market. Company A and B both post a picture of the dumpster they just dropped every day. What sets them apart? Does one have a generic white truck and the other has a highly branded wrapped one? Does one wear uniforms and the other doesn't? Does one have a driver with a huge smile having fun while he works while the other is a heavy set grumpy looking man with ketchup in his beard? The answer is obvious - you can compete on PRICE or you can compete on VALUE. If it's price then you can be the generic truck, non uniformed, heavy set grumpy man with ketchup in his beard and it won't matter. If on the other hand you want to make a PROFIT, then I would highly suggest you focus on the brand differentiator. BRAND is the thing that can 2x, 3x, 4, 5x, your ad spend. BRAND is the thing that changes your phone calls from "How much?" to "When can you be here?" I good brand does the heavy lifting for you. Once it's well established everything becomes a bit easier. So what is BRAND? How does one create a brand? Is it colors on a uniform? Is it stickers on a truck? The word brand comes from the cattle industry. It is the hot iron seared into the skin of cattle to identify which ranch they belong to. I can't speak from everyone, but I am grateful that I don't need a hot iron pressed into my skin to do "branding" for my company in 2025.

I know this topic has been covered before, but I thought I would share my personal perspective and noticeable differences we have felt by changing the color and branding. •Sorry this went longer than I expected. I’m sure like most we didn’t know anything about the dumpster business before jumping in. We were lucky enough to get ahold of a lightly used trailer and 5 dumpsters that were all black. Not giving it a thought we placed our freshly made logo on them. Quickly identifying that that wasn’t enough. Our logo design doesn’t have our contact info so we added block letters saying Rent Me and our phone number. We thought it was great. We heard people saying that they saw us but most of them already knew us. We kept adding a few more dumpsters and slowly getting them lettered up to look the same just keeping them moving was our focus. We all are very proud of what we’ve achieved no matter what our size is. We normally don’t look at ourselves from the outside looking in but we know what is seen from our accountability mirror right. I found myself thinking that it’s not too dirty, it’s just a little bit of rust. I know I’m not the only one. Historically thinking, did any one of us ever think we would say out loud “man that’s a good looking dumpster” Nope! But I bet you have now. 😂 influencers like @Joseph Maxey keep stepping up and pushing their branding over the top and looking damn good as they do I must say. I had an opportunity to do just that for Freedom Dumpsters Va this year. We were facing a total overhaul and I couldn’t see a better time to do so. We did a color change and a logo overhaul without changing the logo. Our yard location hasn’t changed but our dumpsters went from black to blue and we incorporated what we call the bullet on the front leading edge of each side. The new blue pops and the white background makes our logo stand out proud. After a very nerve-racking period getting through the change I don’t regret anything. Don’t be afraid to paint your top rails or make your dumpsters two tone. Stand out in the sea of other dumpsters. Little things really do make a difference.

Roll off Dumpster business owners CAN NOT afford to miss this event! The value of this event can not be overstated. It is going to combine all things dumpster into one place, full of other haulers, vendors, and equipment. We'll have fully unfitted trucks, accessory sales, software companies, marketing agencies, financing companies, and SO MUCH MORE! In this video you'll have a birds eye view of what to expect, all the value we're adding, and where to purchase tickets. If you've never been to one of our events before, we look forward to seeing you here. If you've been to one in the past, we welcome you back, but want to let you know this is going to be SO MUCH bigger then whats been offered prior. We've secured a new venue with MASSIVE indoor and outdoor exhibit options. We'll have three days worth of Networking to get to know each other. Make connections with the other Attendees AND Vendors. Look forward to fun, fellowship, and UNFORGETTABLE experiences. Can't wait to connect with you there! 00:00 What to Expect 01:00 The Theme for this Year 01:20 Venue 01:46 Agenda for Three Days 02:49 Family Friendly Information 03:20 The Power of Networking 03:40 What does each ticket get you? 06:19 My Personal Experiences 06:40 How to get Tickets #dumpsterrental #networking #rolloff #hooklift #entrepreneurship #tampa