The obvious answer to the question about how to stay consistent in your follow-up is going to be the calendar. Set your CRM to alert you when you have to follow up and with whom. I do personalized follow-ups for a person in my sphere quarterly, then a weekly group email with a focus on community content. The quarterly check-in has to be just for that person—spend the time so they know they are appreciated and that you are thankful they are a part of your business. Now, the less obvious part of the question is that you should have fun doing the follow-ups. On one hand, your follow-up should be something that will reach the person. By that, I mean if they prefer texting, then lean on that more than calling, or if they check email, then make that the priority. However, it also needs to be enjoyable. You can mix in a pop-by, start an email with a dad joke, or tag them in your latest Taco Truck video commercial. Follow-up should not be the equivalent of broccoli—you should enjoy it! Have fun checking in with your people and showing them how much they are appreciated. Make it more like the hot fudge sundae of your day. So, the obvious answer is to use your calendar and CRM to stay on track. And we do this by making it your hot fudge sundae for the day—enjoy it, have fun, and remember, your people make your business successful, so let them know that.