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Live Local Warm Marketing

Public • 7 • Free

4 contributions to Live Local Warm Marketing
How to Stay Consistent?
The obvious answer to the question about how to stay consistent in your follow-up is going to be the calendar. Set your CRM to alert you when you have to follow up and with whom. I do personalized follow-ups for a person in my sphere quarterly, then a weekly group email with a focus on community content. The quarterly check-in has to be just for that person—spend the time so they know they are appreciated and that you are thankful they are a part of your business. Now, the less obvious part of the question is that you should have fun doing the follow-ups. On one hand, your follow-up should be something that will reach the person. By that, I mean if they prefer texting, then lean on that more than calling, or if they check email, then make that the priority. However, it also needs to be enjoyable. You can mix in a pop-by, start an email with a dad joke, or tag them in your latest Taco Truck video commercial. Follow-up should not be the equivalent of broccoli—you should enjoy it! Have fun checking in with your people and showing them how much they are appreciated. Make it more like the hot fudge sundae of your day. So, the obvious answer is to use your calendar and CRM to stay on track. And we do this by making it your hot fudge sundae for the day—enjoy it, have fun, and remember, your people make your business successful, so let them know that.
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New comment 3d ago
1 like • 3d
What CRMs do you recommend?
Strong Open Rates
By maintaining strong relationships, your open rates will naturally be good—people like you, and they want to support good people. However, do you want to know another way to get those open rates even higher? Add value. It drives me crazy when I see someone just share the thing they sell over and over again. Nothing will turn your audience off faster than seeing the same gadget or service repeatedly—especially when they already know you sell it and don’t need it this week. Blah. Delete. I don’t have time for that. Or worse yet, writing War and Peace-sized content each week about the thing you’re selling! If that’s your approach, your open rate should be 1%—just those who accidentally hit open instead of delete. Instead, give them what they need: What's happening in your community this weekend? Hey, check out this new business that just opened up! Did you know we have a Tiki Boat Tour for you and your friends to try? Have you smelled the new St. Patty’s scented candles from XYZ Farm? Your audience is busy, but they still want to stay in the know. Help them save time and become more familiar with their community. Make them the mini-mayors of where they live—just by clicking a button in their inbox each week. Be their local guide, and watch those open rates increase as they can’t wait to find out what’s next!
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New comment 3d ago
1 like • 3d
Thanks! This is timely advice. I appreciate it!
How are you Different Though?
Yesterday, I had an eye-opening meeting with an experienced business coach, Phil Whitebloom. If you’re on LinkedIn, I’d recommend giving him a follow! What stood out most during our conversation was how quickly he cut to the chase. He said, “I get it, tons of people market. But why would I tell anyone about you when others are already doing the same thing?” That question hit home. It’s simple: I teach. I’m not here to offer SEO tricks or AI automations—those are just sales tactics. What Live Local is all about is teaching you how to connect with people, build genuine, long-lasting relationships with your community, and become a positive influence in the place you call home. We’re not just about making sales; we’re about teaching you how to build a business that matters. Sure, you could call this the “long road” to running a business, but it’s also the road to building a sustainable and impactful one. I know because I’ve lived it. For over 16 years, I’ve built my real estate business through warm marketing and authentic community connections. It’s not for everyone—if buying cold leads and making sales calls is your thing, that’s fine. But for me, it’s never been the answer. If you’re ready to invest in your business the right way, head over to the Classroom Tab and sign up for Group Coaching. Let’s start your warm marketing journey and build a business that stands the test of time.
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New comment 17d ago
1 like • 18d
I like this quote from the book The Prosperous Coach, by Chandler and Litvin, "If you are desperately trying to stay ahead of the internet marketing curve you are playing the wrong game. The internet is moving so fast you couldn't outrun it if you tried."
How to Get Started
New Year, new goals, and warm marketing needs to be a priority for your business, but where do you start? Simple: with you. The values of your business need to be clear before you can ever find who you want to meet and collaborate with. Who are you as a company, as an entrepreneur, what do you believe in, what do you want to be and achieve? Once you know you, then we can move forward with the how. Call to action: this week be sure you establish your company values.
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New comment Jan 10
1 like • Jan 10
Knowing and living your values streamlines everything you do.
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Brenda Garrison
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1point to level up
@brenda-garrison-2214
Life Transition Coach, Speaker, Writer, guiding others through change.

Active 3d ago
Joined Dec 11, 2024
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