Before people join, engage, or buy from your Skool, they need to quickly understand one thing: “What will this community help me do?” 👇 Drop your community promise in one sentence. Use this formula: I help [who] go from [problem] to [result] through [method]. Example: I help new Skool owners go from confused and inconsistent to clear, engaged, and growing through weekly prompts, audits, and simple community-building systems. A strong community promise should be: ✅ Specific about who it helps ✅ Clear about the problem they have ✅ Focused on the result they want ✅ Easy to understand in one sentence ✅ Simple enough for members to repeat or refer Try this format: I help: They struggle with: I help them get: My method is: My one-sentence promise is: Bonus tip: If your promise feels too broad, make it more specific. A clear promise makes your Skool easier to join, easier to talk about, and easier to sell. Drop yours below, then reply to at least 2 people with one suggestion to make their promise clearer.

Your new member experience matters. When someone joins your Skool, they should immediately know: 1. Where to begin 2. What action to take first 3. How to get a quick win 4. How to introduce themselves 5. What to do next after their first step 𝗧𝗼𝗱𝗮𝘆’𝘀 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸: What is the first thing new members see when they join your Skool? Drop a screenshot, outline, or quick description of your current Start Here flow. 𝗨𝘀𝗲 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿𝗺𝗮𝘁: My community is for: The first thing members see is: The first action I ask them to take is: One thing I want to improve is: 𝗔 𝘀𝘁𝗿𝗼𝗻𝗴 𝗦𝘁𝗮𝗿𝘁 𝗛𝗲𝗿𝗲 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘀𝗵𝗼𝘂𝗹𝗱 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: ✅ A short welcome message ✅ A clear first step ✅ An intro post or comment prompt ✅ A quick-win resource ✅ A simple path to the next lesson, thread, or challenge ✅ Clear expectations for how to participate Bonus tip: Keep it simple. Your Start Here flow should feel like a guided path, not a maze. Post yours below and let’s help each other make onboarding cleaner, clearer, and easier to follow.

Yes, you read that correctly. Every quarter or less, I do a hard scrub on my list and remove contacts that haven't opened/clicked in 6 months or more. Yesterday, after deleting the emails, I felt a rush of lightness in my body. Don't know why, but true. If you're out there building an email list, it is CRITICAL to scrub dead email addresses by either deleting or doing a re-engagement campaign. We need to maintain lists that are engaged, so that our deliverability stays strong. When is the last time you scrubbed the list? Note --- size of list doesn't matter. If you're emailing to 100 people, and 50% haven't opened/clicked one of your emails in 6 months... guess what?! It's time for a breakup.

Who is your ideal customer? Do you know? Are you still shaping that avatar? Have you met your ideal customer online or in real life? As I continue to refine my business, that's a question that I come back to, along with "am I really listening, or just passively nodding along?". It's a work in progress! You?

You tell me. What do you believe must be in place in order for someone to buy? How or when do people buy? Or better yet, what needs to be true for you in order for you to pull the trigger on a purchase? Reply to the poll, and let's discuss!!