I deleted 500 emails from my list
Yes, you read that correctly. Every quarter or less, I do a hard scrub on my list and remove contacts that haven't opened/clicked in 6 months or more. Yesterday, after deleting the emails, I felt a rush of lightness in my body. Don't know why, but true. If you're out there building an email list, it is CRITICAL to scrub dead email addresses by either deleting or doing a re-engagement campaign. We need to maintain lists that are engaged, so that our deliverability stays strong. When is the last time you scrubbed the list? Note --- size of list doesn't matter. If you're emailing to 100 people, and 50% haven't opened/clicked one of your emails in 6 months... guess what?! It's time for a breakup.