I love masterminds. The best phases of my life have all been after I joined a mastermind. . - It was a mastermind that encouraged me to upload my first YouTube video (Only God knows where I’d be now if I hadn’t). - It was a mastermind that embedded in me the principles needed to grow my YouTube channel to 600,000+ subs. - And it was a mastermind that helped me how to grow from $2,000/month to $30,000/month in six months. And then later brought me all the way to financial freedom (peak $100,000/month). (I talk about these masterminds in this, and this video.) . It seems that whenever I join a good mastermind, my life has a severe upgrade. I’m not 100% sure why masterminds are so effective for me. But whatever the answer, but one thing has always been clear to me: When the time is right, I need to start a mastermind. And now is that time. . Introducing: SYNTHESIZER UNIVERSITY. Entry requirements: - You are a Consultant earning $10,000+/month - Or an Educational Content Creator with 10,000+ subscribers/followers (If you don't meet these requirements, sorry. Please read message below.) . Synthesizer University is a mastermind to help you: - Magnify your impact - Grow a large loyal audience (loosely defined at 100,000+ Subscribers/followers) - Reach Financial Freedom quicker (loosely defined as $1m cash) - And to help you build something beautiful… The internet is the canvas. You are the artist. Let's paint something magical. - By mastering the new META for the Great Online Game (the game you’re playing) . THE NEW META - The Synthesizer Model:
Last year this time, I recorded a voice note talking about how I felt like the Universe was working against me every time I set out to do something. I was on the verge of a mental breakdown. I was going nowhere. My savings from my first startup were depleting and I didn't have any source of income. I had to close down my SMMA in the 2nd half of 2020 due to FB banning all of my ad accounts. I promised myself to never use FB ads again. So I started working with YouTubers to help them make better content. I found one guy in particular that I truly believed could disrupt the space and went all-in with him full-time for no pay just because I am passionate about the creator economy and I wanted to experience working in it. Although we successfully went from 100 subs to 200K+ subs in 15 months and built a very profitable channel, I had to leave the partnership due to some issues. Since I shut down my SMMA, nothing was working for me. Every time I put effort and work hard and achieve something for a YTer, I was never at the receiving end of the benefits of that hard work. I didn't know how all of this would fit in the long run as I just kept doing what I was passionate about. But something in me just wanted me to keep going despite not seeing any immediate benefit...I just told myself if nothing works out just like it was then, I would have at least done what I loved doing. I kept doing permissionless apprenticeships whenever I can. Worked with YTers to grow their channels, and launch digital products, merch, etc...! Little did I know that following my passion in spite of not seeing any immediate benefits is setting me up for a career in the creator economy. I was sad a year ago that the work I was doing is only giving me fun in the short run but not going to benefit me in the long run. I was wrong. I was gaining experience. In 2022 November, I saw Andrew's Content Director hiring post and was shocked to see if really jobs exist in the world that require what I used to do for the YTers(Content Strategy, Titles, Thumbnails, Video ideas, Team assembling and management, Brand deals management, etc...!)
After doing the exercise @Andrew Kirby recommend to us in this post, I discovered that this community is one of the places where most of my niche hang out So please, I'd love to know, what are your biggest struggles/obstacles related to audience building? 👀
@Lola Mure • To pioneer the future of work • To map out the transition from Procrastinator → Lucrative Career doing what you Love • Build the Dream Business ($300k/m, 80% margins, small team, one product, simple, fun) • 2,000,000 subscribers • 1,000,000 followers
Today we've had a 2 hour-long call with @Corey Bennett Boardman and I want to share my insights from our conversation: 1. Embracing uncertainty and contradictions is helpful if we want to move forward. The world is unpredictable, complex, contradictory, ugly and beautiful at the same time. Two opposite ideas can be true simultaneously. Complexity of the world, humanity and our own consciousness is a part of human experience. 2. If you are a true egoist, you care about others. Serving people is the best way to help yourself. It reduces anxiety, raises your status in the group, makes you a better person and the goodwill inevitably returns in the long run. 3. Seeing the truth is painful. Telling people the truth is painful. When we break a belief a part of ours dies. It's importrant to remember that we are not our beliefs, we just carry them. Don't get attached and embrace change. 4. As Western people we're disconnected by default. Loneliness and isolation leads to a wide range of disorders and complications. Joining a community and actively engaging is good a way to break this unhealthy trend. It's great to have meaninful conversations with people from this community and I recommend you all have this kind of talks from time to time.
@Bru Capellà has now reached 100,000 Subscribers on his YouTube channel. To emphasise how crazy this is I've attached a picture of 100,000 people. He creates content about masculinity in the Spanish speaking market. Here's his channel. I met Bru when he joined my mastermind Synthesizer University. He had been creating content for three years and was at around 40,000 subscribers. Since joining he's blown up to 100,000 subscribers in just 4 months. And he cracked 1,000,000 views in a month for three months in a row! But I really can't take credit. Bru is wildly driven, hard-working, and understands his niche incredibly well. And @Bru Capellà I want to speak directly to you. This is just the beginning for you. You are destined for greatness. And you're in the perfect vehicle to make that destiny a reality. Keep working 💪 So once, again, a huge congrats to Bru! And a firework GIF to celebrate
**UPDATE 3: Here's a little video tutorial I made: https://www.youtube.com/watch?v=WCyzy00R7Rg** **UPDATE 2: Added video to the same workflow, example here: https://youtu.be/QVRS_33SyyY ** **UPDATE - I've now gotten the workflow down to having the podcast on all podcast platforms 30 MINUTES after finishing recording an episode! Also upgraded the audio quality** Hey! First of all, this is not an advert. I have nothing to do with the company that makes the device I'm talking about, I won't even link to it to avoid it seeming like an official endorsement. I also think the device is shitty in many ways... but.... also awesome. tl;dr - You can make a podcast without software or an editor and reduce your workflow to ALMOST real-time This is a great production method for podcasts and requires no editing because everything is edited in "real-time" using a device called the "Rodecaster Pro 2" (you'll find it on your country's amazon store). The Rodecaster Pro 2 can record everything you need to create a podcast onto the device itself, no need for editing software or anyone to help you. It ends up sounding a bit more like a radio show, or a twitch stream but my audience has been loving the results. Here's an example of how the final product sounds (you can listen on any podcasting software you like) https://howtobusiness.substack.com/p/02-a-new-concept-that-will-make-you#details I record every single thing you heard on that episode using the Rodecaster, then I upload it directly to Substack for distribution. I've had a "Top 10 in my niche" podcast in the past which used traditional methods but this is FAR easier. It used to take days to go from recording to upload, now it's immediate. You can use the Rodecaster to bring guests on using any call software you like, it's super easy! Honestly, this thing is a game-changer.
@Owen Sheasby @Benedek Santa @Fedor Shatukho synthesizers assemble We need to figure out dates and location. Everything else can follow. Soon as we have 5 lads and ladies confirmed - I'll book my tickets and calendar.
@Griffin A. Hamilton "I will say I would not want to show up without producing high value content first" you are already creating high value content in the form of comments. Don't let this stop you from coming
I put a tweet out with a clip of Akira the Don talking about which person on Meaningwave has the most plays. Jordan Peterson was the highest on YouTube but the Jocko records are consistently topping the charts on Spotify (probably the gym lads). The top 3 records at the time all had 'discipline' in the title. I posted the clip to YouTube and Instagram and it was short enough to be on twitter so I posted it there too. I opened twitter for the first time in a few days and saw I have 12 notifications. Hmm that's more than usual I thought. Then I see Jocko has quoted my tweet and the video has 100k+ views. I was shaking. I only got 15 likes in the end lol (most views came from Jocko's feed. He has 750k+ followers) As they say, every piece of content is like a lottery ticket. As always likes (or views) ain't cash, but still cool. Jocko pod soon? 👀
This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week
The internet has enabled anyone to make money doing what they love. The only gatekeeper is yourself. The aim of this post is to articulate the core fundamentals of making 💵 doing what you ❤️ --- First you solve a problem. Then you help other people solve that problem. --- If a human labels something a problem, a desire forms to fix that problem. If you can help people fulfil their desires, they will pay you. To make $30,000/month, you have to add more than $30,000/month of value. --- You want to pick one group of people, and pick one problem to solve. That way you can scale your solution to the problem. --- Often the group of people you pick will be a group that you are in. Often the problem you pick will be the most painful one you've solved. If you've struggled with a problem, then found the solution, the most meaningful thing you can do is help other people still struggling. --- To get paid, you obsess over solving one problem for many people (or one rich person). Your entire job is to help Niche achieve Transformation. --- To become very effective at your job you have to love it. You have to find something that allows you to be you. To do what you intrinsically enjoy to do. This is lucky, because it means you get to do what you love. --- First you solve a problem. Then you help other people solve that problem.
@Anthony Vincent Morley I still don't know how I can use the information we talked about to win. So little value has been added to me as of yet. But there's a part of me that believes you're onto a breakthrough. I just don't know what it is, or how I can use it
I also imagine it's worth you learning a bit of copywriting/sales so that you buy yourself a little more time to explain your thesis. Otherwise the thought is "I'm busy. I don't have time to understand this. And I don't see how this benefits me. So I'm just gonna ignore it"
I feel like there is a question of whether i should be building an audience, or how much time I should spend on it, it seems like this is sort of an open question in the Synthesizer School right now, on a lot of people's minds, and in the spirit of learning in public, I wanted to share how I've been thinking about it. So I think of consistently posting content to my distribution channel is like building my resume, my portfolio, or even my 401K. I'm investing daily in the future, come what may. And so while I am trying to optimize for building a following and even a movement, I'm not overly focused on immediate outcomes there. This is the *inbound* strategy, so that value will come towards me in the future. Anyone can see that I have a track record. Consistency allows me to refine the substance of what I'm talking about, trim away the fat, and make better presentation of my content to my target audience. But I think it is as important to spend at least as much time on the *outbound* strategy. This is where I look for opportunities for permissionless apprenticeship, and sometimes cold DMs, replies, comments, where I add value for free, right away. And I try to sense memes or trends, and use them to bootstrap and add another layer. And then following up with people later on -- not in an annoying way -- but with an even further refined value-add, very specific to them, can show people who might've been on the fence that I'm dedicated to growing and improving, and can show them that I'm worth their time. This is sort of a barbell strategy -- about equal amounts of time on --
Hello fellow synthesizers. I have a question! How do you do your scripts for your youtube videos? And how do you start from an idea to video? Anyone having a cool notion setup for this I would love to hear your ideas! ✨✨🚀
Dylan Jardon and Henry Belcaster have been best friends for ages. They started a podcast together, but were frustrated with how slow their growth was. Dylan decided to take a break, spend some time in isolation, and refused to come out until he had figured out the art and science of going viral. Whilst he was alone, he came up with a viral formula, and when he put it to the test, it worked! He was pretty stoked, but it could've been luck... Right? Dylan taught what he understood to Henry, and Henry started blowing up too! After hearing about this story I paid them both $20k, and they taught me everything they know about going viral. And I thought I'd share my biggest takeaways with you for free :) LESSON 1: THE VIRAL FORMULA According to "the lads", the formula for going viral is: Story X Pop Culture X Animation = Viral Blend pop culture (something that everyone knows) with a great story (something that's already viral) with high quality animation to make timeless content. But does every short need ‘Pop Culture’ in it? According to the lads, yes. They view pop culture as the jet fuel for the concepts you’d want to teach. We’re playing a different game with Shorts. People are scrolling and have no idea who you are. Hook the viewer instantly by giving them something they care about. LESSON 2: EVERGREEN > TIMELY But not all pop culture is created equal. There’s a difference between creating Timely Shorts and Evergreen Shorts. Many Shorts people make Timely content e.g. Alex Hormozi when FTX crashed: https://www.tiktok.com/@ahormozi/video/7165572368637922606 But Timely content like the news won’t be relevant in 1 month. Evergreen > trending for a few reasons: - The long tail of shorts is important. Most videos that pop take a few weeks to get going. - Anything we create should be as relevant in 2 years as it was in the first 2 days post upload
Consulting generates insane cashflow, and super high profit. Assuming your product is great, it's a really really beautiful business model. But to reach the Next Level™ you can have that cashflow work for you. - Hormozi is doing Private Equity - Grant Cardone is doing real estate - Sam Ovens, Alex Becker, and Iman Gadzhi are doing SAAS I don't think it has to be SAAS. But I think there reaches a point where it's worth having your money work for you.
Hello! Welcome to the Synthesizer Skool. The goal of this skool is to help Educational Content Creators and Consultants reach Financial Freedom by mastering the META for the Great Online Game - Synthesizing. Start by checking out these links - Classroom - Roadmap - Mission - Resources - Impact, Income, Fun - University - Work with Andrew To kick things off, please comment below introducing yourself. Let us know: 1. Your name 2. What project you're currently focused on See you in the comments!
Audience building is the art and science of making people aware of you and what you have to offer. As outlined here, I believe it’s the most effective use of your time and resources. This post details what I believe is the optimal strategy for audience building. Alex Hormozi, Iman Gadzhi, and Andrew Tate have all recently grown huge audiences using the strategy outlined in this post. The Optimal Audience Building Strategy (OABS) actually contains two sub-strategies. The first is the “Dream 100” strategy. The second is the “Content strategy”. The synergy between both strategies is profound. The Content Strategy will help you win long-term. This is how I got 600,000 subscribers, and made $1,000,000+. The Dream 100 strategy will help you win short-term. This is how I made $100,000+ in 10 days. If you want to make more money soon, and make a lot of money long-term, then I’d recommend you implement both. Ready to start? The first step of implementing both strategies is to write out who you want to attract. We call this your Niche. I’d recommend you do this exercise in the comment section below. Write first “My niche is: ______” The second step is to write out where your Niche gives their attention. If you want to capture the attention of someone, you have to know where their attention goes, so that YOU know where to go. We can split this second step into two sections. First, write which platforms they spend time on e.g. YouTube, Twitter, Linkedin. Second, write which influencers/YouTubers/podcasts/communities/forums they like. “My niche goes on these platforms: _______.” And "My niche consumes: _______.” The Content Strategy is to create for the platforms your Niche is on. The strategy involves creating content that your Niche would love (High Demand) that no one else is making (Low Supply). This strategy has HUGE potential, but you’re not guaranteed to get the attention of the people you’re trying to attract. In this way, you can view this strategy as high risk, high reward. Luckily, the cost to create is low, and the results can be huge, so it’s worth gambling consistently until you get the results you’re looking for. But this can take time.
@Lola Mure Having a simple sentence that encapsulates almost all you do is important, so you can clearly signal to people who might be interested in what you do. But I've found that it comes after you be yourself. You do things, then look at what you do, and summarise it. Instead of trying to lead with the perfect sentence. Just do the best you can, then act with full force, then look back and summarise what you've done. If that makes sense.
When I first came here, I was skeptical. One of my main issues was that you can just click up the top and go to any group you're in but I have changed my mind on that in that there are no distractions and all my groups are in the same place. With it being intentional, I only stay in ones I want, but if there is more than one group, when I return for one, I tend to check out the others too. I could see this being an issue if you had 40 groups but I don't see people doing that e.g. currently I am in two. What does everyone else think? I also like the gamification, which I don't in most things; however, I think this is partly due to it being interestingly thought through by the owners of the two groups that I am in.
Bryan Johnson, world record holder for epigenetic age-reversal said quote: ''I've learned to never accept the first statement about a given thing''. His idea got me to think because as a synthesizer this would also be applicable in other regions. In his case he used the example: - Chocolate is good for you (level 1) - Dark chocolate is good for you (level 2) - Non-dutched dark chocolate is good for you (level 3) - Non-dutched dark chocolate without heavy metals is good for you (level 4) So what we see here is that despite widely accepting ideas like chocolate in this example, we could also use this exact same idea in business. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 - The consultancy business is highly profitable (level 1) - The consultancy business is highly profitable within a niche (level 2) - The consultancy business is highly profitable within a niche when the right techniques are applied such as dream100 (level 3) - The consultancy business is highly profitable within a niche when the right techniques are applied such as dream100 combined with leverage and accountability (level 4) And the list goes on. This list doesn't exclude other options of probability, but instead look at when a level makes logical sense to your niche. This was just a thought I wanted to share. Rather than blindly accepting a statement, but ask deeply ''why is this statement true or false, and how many levels do we have to dig before it becomes true, is this statement true just on its own or does it require digging''?
Hello everyone, I posted this video 3 weeks ago and it received some backlash (mainly from the philosophy subreddit). I made the claim the David Goggins is the greatest philosopher of our time. I was so captivated by his story and saw that he was much more than a motivational speaker or athlete. The people who sent the backlash didn't even consider David to be a philosopher, let alone the greatest. They even removed my post from the subreddit because of how much they hated it. My reply to them was that yes, he is definitely not a philosopher in the modern sense: an intellectual who contributes to one or more branches of philosophy, but definitely in the classic definition: A lover of wisdom or a person who chases truth relentlessly. He reaches beyond the point of suffering and gains some crazy wisdom from it. After a while however, I started to see their point. Yes, David can be called a philosopher in the classic sense, but I was comparing him to philosophers in the modern sense (Nietzsche, Marcus Aurelius, Seneca). I also didn't really have any solid metrics to back up my claim, which makes it kind of a woo-woo claim. From this experience, I learned that: 1. I should thoroughly do my research and play devils advocate before releasing anything to the public, especially when I make such a grand claim. 2. I should make the uncertainties clear in the video and explain them more. 3. I should avoid any woo-woo type of claims/thinking especially when it comes to philosophy or science. Not just for my reputation, but for my own sake as well. I now consider this a rookie mistake and will learn from it. I want to know what you guys think! Welcoming any feedback/constructive criticism.
@Raphael Mayr @Cotton Sam @Callum Rylance This took a bit of planning but we made it happen. We explored Brighton, went to the gym, stayed at Callum’s over night, alternated between sauna and going in the sea, and talked about pretty much everything from girls to god. I think the main takeaway for all of us was how amazing it is to be surrounded by like-minded people. Online is good, but in real life is just something else. You can just feel the constant energy. Great experience guys. Thank you all. And thanks @Andrew Kirby for creating this community otherwise this would have never happened. Edited videos coming soon.
Hey everyone! I'm in the process of growing my audience - and actually have a pretty decent plan for doing so so the whole growing part shouldn't be the problem! I do have one question which regards to what I'm selling - I'm a bit unsure whether I want to do coaching specifically or make it more like a coaching/DFY/DWY service-based offer in the future. So my question is - DO I HAVE TO KNOW THIS BEFORE GROWING ANY FURTHER? Maybe it's a dumb question but definitely something I've had on my mind for the past couple of days. Let me know your thoughts fellow creators!! 🤟 -Oliver
You don't NEED to know what you're going to sell before growing your audience. You don't NEED to do anything. You're a free human. So it will be beneficial for you to refine the question. We need to know what you want, and what you value to help you make the decision. If you want to make money soon, I'd read this: https://www.skool.com/synthesizers/if-your-goal-is-to-make-money-soon-dont-focus-on-building-an-audience
The goal is to find and complete your Life's Work. Maybe there's a reason you've been put here. Maybe your unique life circumstances... the good and the bad... have put you in a perfect position to do some magical work. Every human has a superpower. We are all unique. We all like, dislike, hate, and love different things. When you find work that fits well with what you love, you fall so deeply in love with your work that you become obsessed. This obsession leads you to superhuman levels of productivity. One of the core drivers that pushed me to financial freedom was the idea I'd never have to work again. I realise now this was a mistake. The goal isn't to never work, it's to find work you love. I mean, what else are you supposed to do with your time? Personal development is about solving your own problems. Life purpose is about solving the world's problems. Business is about solving other people's problems. The internet now allows you to do all three at once. Your soul is silently longing for you to pursue something beautiful. This, is my calling
Purpose simplified: There's something you're struggling with. Something that's causing you pain, stress, anxiety. Your purpose is to solve that problem. Then, once solved, your purpose is to either solve your next problem. Or it's to help other people solve the problem you've just solved.
- Today is a great day to build. - No one is responsible for my success besides me. - I welcome the learning process with open arms. - Everyone was once a beginner. - Mastery over my craft is the highest accolade. - I will not let someone else define my self worth. - To unlock the upside, I must face the risk of the downside. - I need to be patiently impatient and have a bias toward action. - The enemy of long-term compounding is short-term results. - Wealth is built over decades, not days. - I have no competition, because I am only competing against myself. - The world rewards those who do what others do not. - I trust myself and my convictions. - Every failure is an opportunity to learn. - Every success is an opportunity to start again. - Forward is the only option. There is no going back. - I own my shortcomings—and leverage them to my advantage. - Dwelling on a mistake where the lesson has already been extracted is a waste of precious time. - My potential knows no limits. - Simplicity is velocity, because the simple thing is the hard thing. - It's better to move slowly in the right direction than quickly in the wrong direction. - I do not accept any obstacle in my way. - "Tomorrow" is an excuse. Do it now or don't do it at all. - I don't know how yet—but I will figure it out. - What I once wanted, I currently have. (The destination isn't what matters.) - Hours are a poor measure of effort. Intentional practice is the only thing that matters. - I will not judge my entire life based on any single day. - Better to be singular and deep than multifaceted and shallow. - Real progress is made in silence. - Life is not a zero-sum game. We can all win. I got this list from: https://twitter.com/Nicolascole77 I hope you will like it
Four years ago I was told to start creating content. I did what I was told. Now it feels like I've been able to push to the frontier of the Great Online Game. And I feel like the things I've been able to see will revolutionise the way humans work. And that fills me with an insane amount of energy. I really have the opportunity to do some GREAT WORK here. I talk about this shift here: - https://www.skool.com/synthesizers/find-your-zone-of-genius?p=4644759e - https://twitter.com/IAmAndrewKirby/status/1423278648979726340 - https://twitter.com/IAmAndrewKirby/status/1605193664833142784 - https://twitter.com/IAmAndrewKirby/status/1603704951259160576 - https://twitter.com/IAmAndrewKirby/status/1610355515846189056 - https://twitter.com/IAmAndrewKirby/status/1602629653969223683 Now I'm trying to summarise this whole idea into one simple sentence, so that I can send out a sharp signal to the world to attract the people that resonate deeply with the signal. It's a work in progress, so I thought I'd share that with you guys live. Here's entries from my journal, messages to my team, and other messages that resonate with me. START: “I am the pioneer of the future of work” resonates with me deeply. This is my phone wallpaper (attached). "I help Young Men reach Financial Freedom" is another thing that's cool, but doesn't fully encapsulate my calling. I value Impact, Income, and Fun. The problem with above Financial Freedom message is it covers Income, but not Impact and Fun.
@Fedor Shatukho Love this idea! Thanks for sharing it. And thanks for investing your time/focus into offering help towards me. - Love the idea of permissionless apprentices. At a certain level of success your biggest problem becomes hiring (see attached). For many beginners with potential, the best thing for them to do is to become an apprentice for someone with lots of experience. I see this being a huge opportunity - I'm ignoring code for a reason. I want to be niche
My profile pics always used to be against a blue background but last year, I changed them all to black. Having now put this ring on, I might use it on all social media. No one will know what it is (yet!) but I think it looks rather nice. Whad'ya reckon all?
Making money through content creation is possible. But it's hard, and takes a long-time. If you're a beginner content creator, you know this more than anyone else. When I was in that stage I was constantly worrying I'd never make it. I questioned whether I was good enough. And it's tough to stay consistent when you're not seeing results. There are two groups of people in this community: 1. The big boys. Established creators/consultants/entrepreneurs making good money 2. The beginners. People who, no matter how hard they try, aren't seeing the results they want This message is for the second group. There's many people in this community that want to make a living in the creator economy, but are struggling because of how tough it is. I've been thinking about this for a while. But the thought came to the surface again when I watched @Ali Abdaal's last video. Ali was asked "Do you recommend being a creator as a career path?" His response: "Hell no." (For context, Ali has 2,000+ customers for his Part-Time YouTuber Academy, so I trust his answer.) Now, I know what you're thinking... "Fuck." But please, please don't think this way. There's a light at the end of the tunnel. In fact, there's a light at either end of the tunnel. LIGHT ONE: Just keep going Read the first sentence of this post again. Just because succeeding is hard and takes a long time, doesn't mean it's not possible. And once you make it, it's all worth it. Quitting shouldn’t be an option. LIGHT TWO: Earn to learn There’s a great article called the Ladders of Wealth Creation (see image attached). It explains there are four ladders to wealth creation: 1. Time for money 2. Service business 3. Productized services 4. Selling products It explains that “the potential earnings increase the higher up each ladder you climb. But the difficulty increases with each move as well.” Selling products, productized services, or starting your own service business is possible. But it’s hard, and it takes a long time.
I have a dead channel and want to revive it. I appreciate most of my people will have disappeared and views have dwindled over time. I want to explore my niche via interviews with interesting people. Has anyone had any success in this area? Or got any tips?
Given your understanding of your Niche, is there Demand for the interviews you plan to make? Given your understanding of your Competitors, how many other people are making interviews similar to the interviews you plan to make (measuring Supply)? If High Demand and Low Supply, execute full-force. That's at the core of growing with content. Then, strategies like the one @Corey Bennett Boardman mentioned will add gas to the fire. 1. Make clips 2. Make Shorts 3. Do Dream 100
Inspired by @Andrew Kirby and the approach he's pioneered here. I started my free Skool group for music producers who want to learn and master music production using a unique approach to music analysis I created. I'm already getting the right people flowing in. They get access to a free program i used to sell for $1000...instead of paying, at the half way point they invite 2 people to join, then get access to the second half. I heard Alex Hormozi say that if you can get one person to invite 2 other people your business will be a success and grow on its own. So I'm testing that out. At the moment I'm going to test to see if this works to scale community. Then worry about monetisation later. Thanks for the advice Andrew and wish me luck ;)
Yesterday in a call with @Corey Bennett Boardman, @Robin Bäcker shared his summary of 600+ self-help advice. It all boils down to one simple rule. Can you guess it? And if I were to ask you, what is ONE and the most powerful concept on which the rest of self-development builds up, what would you name?