From vague idea to $1k client in 4 weeks (one call made me face reality)
(I wasted a year building an offer I knew wouldn't work) 4 weeks ago I was stuck on an offer I knew wouldn't work. 3 days ago I closed my first $1,000 client. Here's exactly what happened: Over a year going the wrong direction, I'd been building a fitness and mindset coaching offer for over a year. "Help young men build discipline, transform their identity, get excited about life." I'd even gotten some results. A few clients. Some traction. But deep down? I knew it was too vague, and too subjective. I'd learned copywriting, marketing, business principles. I knew better. But I was letting my emotions win. Then I got on a call with Patrice. She told me straight up: "That's gonna be tough to sell. Words like "discipline" and "excitement" don't sell because they're subjective." I knew she was right, I'd known it the whole time. But hearing it from someone else made me finally face reality. That one call changed everything. Week 1: Started over (but with clarity) I pivoted to something I'd been doing but hadn't formalized: "help people start their online business." Still broad, but now I wasn't letting passion override strategy. I started networking. Built a free Skool community. Posted daily. Got on calls with anyone who'd talk to me. Weeks 2-3: Found the pattern Offered free beta coaching to see what people actually needed. Here's what I noticed: - Some needed help with content - Some needed help with offers - Some needed help with mindset But one group kept showing up: new and aspiring online coaches. That clicked because I'd just lived that journey myself (and learned the hard way). I knew their problems. I'd made every mistake they were about to make. Week 3: Doubled down Stopped trying to help everyone. Focused only on helping coaches get their first clients and launch on Skool. Took a few people through my process for free. Got them wins: - One landed their first paid client - Another got clear on their offer - Third one went from "I don't know what to do" to 6 beta-clients and a clear path forward