I closed my first 101 clients through cold DMs $672K collected It's not rocket science, but most people are TERRIBLE at them. If you want to not suck at them, copy my framework. (Normally the only way to get this is to pay $1K+ for consulting, but I'll give it here for free) Before we get going, let's talk about the single biggest mistake most people make In fact, I've gotten 4 DMs today that make this mistake.. People treat cold DMs like cold email. They COULD NOT BE more different. Think of it like talking to a girl (or boy, or whatever you're into) If the first message you send them is "WaNNa gO oN a dATe??" They're not going to respond, and you're going to look like a weirdo (Because you are) The point of your first DM is not to make your offer. If you DM someone your offer first, and they're not interested right off the bat (99% won't be) You will get no responses. They will treat you like the money-hungry person you are. The point of the first DM is to MAKE. A. CONNECTION. If you were trying to get a date, you might respond to a story and comment on the music they're listening to that you also like or a place they're at that you've been to as well The first DM should establish common ground. "But Alex, I'm doing DM outreach to get more clients!!! Not make friends!!" No shit. But you have to get them to drop their guard first and be open to having the conversation or they will lump you in with the hundred other DMs they got this week and ignore you When they respond... DON'T jump right into asking them "How's your business going?" or "What's your pain point?" (I actually got that as a DM last week) It's still too early. Focus on looking like a normal human and building a relationship with them. The next step... And this is crucial.... WAIT. Wait until they post something about their business (if they're active on social, they will) Your goal now is simple.. Make them think. "Hmm, that's interesting. Never thought of that before."

I've started getting lots of cold DMs (which I love because that's how I got my first 100ish clients) Some good, some not so good. A few times now, when I tell them I'm not interested in the service because it's something I've done before (ads, IG growth, email, websites, etc)... They'll tell me how I'm being 'arrogant' and 'keeping myself from scaling' by not taking a call with them.... yikes. This is a classic case of your ego costing you deals. Something I definitely struggled with when I first started. If you send 100 cold outreach messages, emails, cold calls, whatever... You should expect that 90% of them are not going to be interested. And if you lash out and become upset at them for not wanting to talk to you, you've successfully made sure that they will never work with you in the future and if your name comes up from one of their friends (which it will, because the business space is very small) They will tell their friend that you were a jerk and their friend also won't hire you. If someone says no, that's okay. Some of my biggest deals came from people who said no at first then reached back out down the line. Don't kill your future opportunities by letting your ego get in the way today. Hope this helps. --Alex

The single biggest issue in the agency space is that every 'agency growth ad' focuses on some fancy new 'secret funnel' that is said to be 'the only thing that works to get clients in 2024' Complete BS Every outreach method works if you have a clear, ROI-driven offer that solves a specific problem for a particular client I promise Ogilvy group (the biggest agency in the world) does not use a low ticket funnel, VSL/DSL, challenges, a community, or any other fancy new gimmick. Cold email works. Paid ads work. Cold DMs work. SEO works. LinkedIn works. Meta/IG works. Keep the main thing the main thing: Building a system that gets qualified companies to respond to your offer and book a call. Anyone who tells you there is only one way to get clients is lying to try to sell you something. --Alex

Ever been curious to get a behind the scenes look into a sales process that closed $100K+ 9 months straight? I break it down step by step in this video. Hope it helps!

From September 2022 to May 2023 I closed over $100K in new deals for our agency, every month. ($173,495 In March, hell of a month) Here's exactly how: #1: Show, Don't Tell. We sold ad creative, so we made the absolute best ad creative for ourselves. Every call started the same way: "Well, your ad worked on me so I wanted to see what you could do for us". #2: Focus On Enterprise Clients You will never make big jumps with your agency trying to sell 2K/mo contracts to little businesses that quickly churn. Focus on larger businesses that will pay 5-figures+ every month. Enterprise clients pay WAY more and they stay WAY longer. #3: Super Tight Sales Process From the second someone comes into our ecosystem, I had a process to move them along to the next step of our customer journey. I tested dozens of sales scripts, pitch decks and offer positioning.. I pre-handled objections because I knew exactly what potential clients were going to say... I had a system for follow up so no one fell out of my pipeline. Implement these into your agency and you can add $100K in MRR in the next 90 days, I am sure of it. --Alex