The truth about views on YouTube - this will give you hope
Hey everyone, I recently came across a 6-minute video on YouTube that has a very important takeaway. That I'm sure it will help most of you. It's a video where Alex Hormozi talks about which videos really drive revenue for his business (which he calls ACQ here, Acquisition.com). And surprise surprise, lots of views don't translate into more business. And low views don't translate into less business. In his words: "give 0 f*cks about views". And I think that's very important to understand because most business owners/podcasters/content creators chace views. Now, don't get me wrong... Views have their role, especially if you have high views with new people. Lots of views give you a lot of credibility and help you build a bigger brand. BUT when one of the biggest YouTubers on Earth says views don't matter for revenue, we need to listen. He even says at the end that none of his most successful videos (in terms of views) drove more revenue. And I think the biggest takeaway is: focus on posting great content for your specific target audience. And DON'T get discouraged by low views. Because there are small channels that drive lots of business and big channels that are broke. Aiming for lots of views is still a good goal to have, but not the only one