So Anthropic announced they built a new model called Claude Mythos and then decided NOT to release it to the public because of safety concerns. First time a major AI lab has done this. And honestly, the ecom community should pay attention to why this matters. Here's the thing. This tells us these models are getting seriously powerful, fast. If a lab is building something they're scared to ship, you can bet the stuff they ARE releasing is already more capable than most sellers are using day to day. Most people in this community are still using AI to write a product bullet or two. The gap between what's possible and what people actually do is massive. For our businesses, the practical takeaway is this: don't wait for the "perfect" model before you build real AI workflows. The tools we have right now, Claude, GPT-4o, Gemini, are already good enough to cut your customer service ticket time in half, generate 30 ad creative variations in an hour, and rewrite your entire listing catalog in a weekend. The ceiling keeps moving up but the floor is already high enough to build on. The other thing worth thinking about is trust. Anthropic choosing not to ship something because it wasn't safe yet is actually a signal that they take the reliability of their tools seriously. For sellers running automated review responses, AI-generated ad copy, or supplier negotiation scripts, that matters. You want the company behind your tools to have some standards. Bottom line, the AI race is moving faster than any of us expected. The sellers who win aren't going to be the ones who waited for the best model. They're going to be the ones who built repeatable systems with what's available right now and iterated from there. What's one workflow in your store, could be ads, listings, support, anything, where you know AI could help but you just haven't set it up yet?

On tomorrow's call I am going to have a team member demo a new platform to test and build AI content

Bullying AI theme. Could be great to get initial followers on new accounts. Gets strong engagement from pro AI and anti-AI people https://www.tiktok.com/@itssanna39/video/7544817569253903638

https://x.com/GeminiApp/status/1960342037536108930 We have been using it for the past week in lmarena.ai. The best for product placement

I am out of town on Thursday. I have moved the call to Tuesday, 7/15, at the same time, 11 AM PST.